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Marketing, the Story that Spreads


Are you a new entrepreneur who's trying to attract your first batch of customers or are you an existing business that tries to expand and build loyalty amongst your current customers?

Do you always wonder why some businesses such as Apple, Lululemon, Southwest, and Coca-cola, can gather cult-like fan bases and loyal supporters?

Marketing has grown tremendously in the last few decades for small businesses. As the communication channels become cheaper to obtain, consumers are bombarded with thousands of advertisements daily. This clutter actually made marketing a lot more difficult due to limited advertisement budgets that startups face. So how do we cut through the clutter?

Drawing inspirations from religious organizations around the world, famous thinkers, and real world cases, James provides a different perspective on marketing that aims on building a loyal fan base. Then he will further discuss the crucial ingredients for making the idea spread using such fan base. James believes that the cult-like environments amongst the early adopters are critical in today’s cluttered media space.

This will be a highly interactive session where audiences will be asked to share their marketing experiences with their own businesses, as well as to contribute to the discussion.

About Speaker

James Shi is a passionate marketer who enjoys figuring out how consumers react to the modern day marketing. He has over 6 years of experience in advertisement design and brand consulting, helping small businesses to position themselves in the market. Prior to moving to the Bay Area, James was part of the National Business and Technology Conference (NBTC) that aims to inspire young engineers and business grads in creating innovative solutions. He also had his own non-profit startup from 2011 that aims in fostering a professional networking platform for young, multicultural professionals in the Greater Toronto Area. James currently works at Fan Appz Inc, connecting small merchants and helping them to build a direct communication channels with their customers.

When he's not super excited about marketing, James enjoys hiking, cruising along hwy 1, photography, and public speaking.


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  • Roy T.

    Excellent and valuable thoughts and knowledge about marketing from the meetup lead, James. Thanks!

    December 11, 2013

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