GET TICKETS HERE: https://asv-johnrizzo-gtm-series-1.eventbrite.com/?aff=meetup
Dinner and refreshments are provided. Space is extremely limited. RSVP early.
This three part series will take a holistic view of technology startups, focusing on the role of the CEO and founding entrepreneur in the go-to-market process, including mechanisms to measure outcomes and how they relate to funding and capitalization. John will examine each of the disciplines in the GTM process: sales, marketing, marketing operations, content marketing, demand generation, social marketing, marketing automation, and leadership skills.
Topic: GTM is typically described as a combination of sales and marketing. This definition is far too narrow to afford companies big and small successful guiding principles to be successful. In this first of three sessions, Rizzo will redefine Go To Market (GTM) and site case study examples to illustrate old versus new styles of successfully bringing your product to market.
The technology startup landscape is littered with the remains of incredibly promising, put-a-dent-in-the-universe technologies. These businesses often fail due to self-inflicted errors in go-to-market (GTM) strategies and tactics. The art and science of the sales and marketing discipline at best is largely foreign to technology entrepreneurs, and at worst, feels like a waste of time for those who view the world primarily through an analytical lens.
SEATING IS LIMITED RSVP EARLY TO RESERVE YOUR SPOT
6:00 PM - 6:30 PM - networking, food and refreshments
6:30 PM - 8:45 PM - startup workshop and Q & A
6:45 PM - 8:30 PM - startup workshop and Q & A
This is the first workshop in a series of 3 sessions for startup founders, startup executives, entrepreneurs, innovators and developers.
- Some of the most common questions in GTM strategies will be explored:
- How does the leadership team create or capture demand?
- What is the appropriate sales model?
- How does leadership know if investments in GTM are providing good returns?
- How do you measure the success of your overall GTM strategy?
Participants will come away with a solid, actionable plan to execute GTM strategies within the funding constraints of a startup.
About John Rizzo
John brings more than 35 years of experience helping to guide some of the world’s most successful technology companies through start-up phases, major product launches, branding and marketing campaigns, rapid growth, acquisitions and IPOs. He has raised over > $150M in private and public markets, was a key early-stage contributor to companies that are today delivering well over $200B in combined sales and has two IPO's and five exits under his belt.
Complete Speaker Bio and more Here: