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MEET: Willix Halim, Vice-President of Growth at


Willix Halim, Vice-President of Growth at


Growth Hacking in Data Science


The bleeding edge today is Growth Hacking and Data Science, and it’s where analytics, statistics, computer science and marketing meet. Growth hacking quintessentially looks for platforms that provide one to many relationships (read: one to millions), and develops smart ways to harness them quickly.

Tech companies are literally hiring rocket scientists to exploit these channels and acquire customers quickly before they get crowded and the advantage fades as they get costly or restricted.

If you want hypergrowth, conventional marketing won’t get you there, because traditional marketing methods involve absolute, linear growth and not relative, exponential growth. was founded in May 2009 and is now in the top 300 websites globally with over 7.7 million users.

This session will demonstrate the approach in achieving such hypergrowth:

  • Growth Hacking
  • The application of advanced statistical analysis, data mining & machine learning in marketing
  • Funnel Optimisation
  • Gamification
  • Marketing Automation


Willix Halim is the Vice President of Growth at and is responsible for leading the teams overseeing the company core growth components, data analytics, online marketing strategy and SEO.
Willix is a regular speaker and has recently spoken at or featured in AdTech Marketing, SparxUp, Techinasia, e27, Tempo (Indonesian Magazine), Bloomberg Indonesia, Media Indonesia, Kompas and DailySocial

Willix grew up in Indonesia and graduated as valedictorian with first class honours degrees in Mechatronics Engineering and Computer Science from the University of Melbourne.

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  • Greg

    Interesting incites into business process

    April 3, 2013

  • Quen

    Learned of my upgrade 7 minutes ago. Can't be there in time. Thanks for the spot though.

    April 3, 2013

  • Quen

    Thanks for the vacancy spot I learned just now. 7 minutes notice doesn't help, as I travel from Chatswood. Hope to have next opportunity. Have a great and productive discussion.

    April 3, 2013

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