addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1linklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

MEET: Clare Fernando, Chief Insights Officer at Thrive+

MEET: MEET: Clare Fernando, Chief Insights Officer at Thrive+

Presentation Topic:

Measuring the effectiveness of your marketing investment, particularly through cross/multi-media interaction evaluation

Presentation Summary:

Clare will present her learnings on measuring channel ROI through marketing mix modelling programs conducted for clients in Australia across a number of verticals, placing particular emphasis on cross-media interaction (i.e. measuring paid, owned and earned media effectiveness in driving incremental sales/acquisition).

The presentation will also provide a general list of recommendations to advertisers on how to best increase channel ROI based on my experience in conducting marketing mix modelling programs for clients in Australia.

Presenters Bio:

Clare Fernando has been working in an analytics and research capacity for more than 15 years.

Clare has offered econometric modelling and qualitative and quantitative research solutions on the client- and agency-side for organisations in Australia, New Zealand and Asia in industries including Government, Retail, FMCG, Banking and Finance, Consumer Electronics, Automotive, Online Services, and Media.

Her extensive technical experience in structural equation modelling, her years working in the Australian media landscape and her background in consulting allows Clare to translate complex analytical insights into clear and actionable strategic implications to help clients achieve their business objectives through optimising their communications strategy, new product development initiatives, pricing strategies and business processes, resulting in clear sales, market share and brand equity gains for clients.

Clare graduated from the University of Sydney with a Bachelor of Economics (Honours), majoring in economics and marketing.

During her down-time, Clare is a published author and staged playwright.

Join or login to comment.

  • Elena Y.

    It is great that more people in Sydney start to talk about MMM

    1 · June 20, 2013

  • A former member
    A former member

    Chief Insight Officer, can be confused as a CIO ... Maybe CAO, Chief Analytic Officer. But great to see the role of analytics emerging in business. Looking forward.

    June 3, 2013

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy