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New Meetup: Meet Martin Walsh - Head of Digital Marketing, IBM

From: Will S.
Sent on: Wednesday, August 11, 2010 3:04 PM
Announcing a new Meetup for Sydney Data Miners!

What: Meet Martin Walsh - Head of Digital Marketing, IBM

When: Tuesday, August 24,[masked]:45 PM

Where: City Hotel
Cnr of King & Kent Street

Making Sense of Data: Creating a Structured Digital Measurement, Reporting, Testing & Optimisation Framework.

Bio: Martin Walsh, Head of Digital Marketing at IBM

Martin is responsible for establishing, operationalising and accelerating IBM?s digital marketing capabilities and he is also responsible for developing strategic frameworks for all areas of the discipline from online advertising, eNurturing, Social Influence Marketing, Content Production & Publishing, Search Engine Marketing, Social CRM, Digital PR and digital measurement and he also is actively involved in executing marketing programs and campaigns.

Martin has more than 21 years senior marketing experience in the media, entertainment, sport & technology industries. Prior to joining IBM, Martin led Digital Marketing at Microsoft for four years and he has worked in senior marketing roles for organisations such as BMG, Telstra, Sydney 2000 Olympics and News Limited. Prior to his role at Microsoft, Martin grew the eCommerce division of Tabcorp from less than $21m in annual sales to more than $700m in sales in less than 5 years. Martin is also active in the Australian Film industry writing, producing and marketing the award winning and critically acclaimed documentary, The Battle of Long Tan narrated by Sam Worthington, developing other movie projects and he also guest lectures at the Australian Film Television and Radio School (AFTRS). Martin holds a Graduate Diploma and Master of Entrepreneurship & Innovation from Swinburne University in Melbourne.

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