Past Meetup

SyncDevelopHER April - Designers are leaders, and leaders are designers

This Meetup is past

34 people went

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Designers are leaders, and leaders are designers - Lily Dart

The users experience of the services and products we build is harder to quantify than it once was. Just a few years ago, the best we could expect was some printed marketing materials and a desktop-focused website. Now that experience is made up of a collaboration of responsive websites, apps, emails, push messaging, and interactive experiences across a multitude of interfaces and devices.
Design is no longer just the remit of designers. Everything from server infrastructure to the colours in the branding can effect the user experience. So what does this new world look like for those of us who make design decisions every day? How can we ensure that dedication to a quality experience is shared by our coworkers, our organisations, and our clients?

Lily will be talking about the qualities that a designer (or anyone else making design decisions) needs to be successful, and what can happen when we struggle to motivate the people we work with to buy-in to the same approach.

Lily is a freelance user experience designer and user researcher, with a focus on helping clients and delivery teams to build better products by learning about their users. She combines business experience with technical knowledge and design expertise to help people to solve difficult problems.

Lily is also running a workshop about Guerrilla usability testing on the same day - you can sign up through Norfolk Developers here: (

This event is being sponsored by