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The Holiday Season is here, Directory Edition comes due 12/10 - NATC Business Circuit News

From: SchaOn Blodgett, CCP, B.
Sent on: Monday, November 18, 2019 5:33 PM

Natural Awakenings Magazine - Twin Cities edition
Business Circuit Newsletter
SchaOn Blodgett - Ad Sales
[address removed]

List Subscription

The NATC "Business Circuit" News

November 18, 2019
Hello There!

This summer went by way to fast, and autumn is already flying by fast! Awesome news --- we are now over 470+ distribution locations each month!

The new website, easily found at, went live the end of August/beginning of September, we just had our 3rd Annual Your Shining Life Expo on 11/9, which was a blast, and at back-to-back expos all month long. This last weekend we handed out a several hundred magazines or so (guestimating about 400 to 500 people easily picked up at least 1 and most picked up multiple months and the 2019 Directory) at the Mind Body Spirit Expo at the Earle Brown Heritage Center.

This weekend we'll be at The Healthy Life expo talking with more consumers and handing out likely the last remaining backstock of the Annual Directory as well as any back issues we have remaining. (If you want an "Admit 2 Free" Ticket for the Healthy Life Expo, see page 38 of the November issue).

Plans for 2020...
(it's a big year)
  • in January Candi is planning on bringing back the "Lunch'n Learn" Networking Events
  • Another big project Candi has been working on the last few years she's hoping to unveil in the late Spring/early Summer!
  • Get over 500 Distribution locations in the 1st Quarter of the year! (please let us know if you'd like to be a pickup location)
In this Edition:
  • Putting together the Directory Edition - due 12/10!
  • Green Tea Conversations on AM950
  • 2020 Editorial Themes
  • Planning Ahead - January Theme
  • Reader Statistics
  • Submit your Winter Events & Calendar listings on the *new* website
  • Let's get together!
November Edition on shelves (2 sided)

NATC loves sharing and promoting local business information and bringing that to our readers. Do you have information that would be beneficial and would like to share with our readers? Let's talk!
Natural Awakenings is a family of more than 70 healthy living magazines celebrating 25 years of providing the communities we serve with the tools and resources we all need to lead healthier lives on a healthy planet.

2020 Directory Info

Click for PDF of the Directory Ad InfoThis is the BIGGEST Print Run of the year as we print out extra directories to distribute on stands at the beginning of the year, and at expos and special events throughout the rest of the year. So if you have a limited ad spend budget, this is the edition you really want to consider as you will get more "bang for your buck" and helping to stretch things a little further.


Business Resource Listing

  • 1st Listing: $125.00
  • 2nd Listing: +$62.50
  • 3rd Listing: FREE
Listing includes: 1 Category & 4 Contact Lines, 40-word Description, and Photo/Logo

Display Ad plus Expanded Profile

Expanded profiles offer a high profile way for you to start off the year, and gives way more information about your business to help consumers and clients choose you.
  • 1/4 Page display ad: $300
  • 1/3 Page display ad: $400
  • 1/2 Page display ad: $500
  • 2/3 Page display ad: $650
  • Full Page display ad: $850
*Note: Back Page ad space is no longer available. Please ask us if you would like another premium ad placement.

Need your Display Ad created for you? We have someone that will do that for you. Ad design is extra.
Contact SchaOn for More Info
Green Tea Conversations is for people who are on a journey to take responsibility for their health and wellbeing. Candi Broeffle, publisher of Natural Awakenings Twin Cities magazine and host of Green Tea Conversations, delves into the pages to bring you highly qualified professionals who share the latest natural approaches in:
  • nutrition,
  • fitness,
  • creative expression,
  • personal growth, and
  • sustainable living in a fun and informative way.
You will be connected to a wealth of local resources that can help you gain the information needed to trust your own intuition and take control of the well-being of you and your family.

Green Tea Conversations are Facebook Lived normally Thursday's from 10:30 to 11:30 AM CST, and then aired pre-recorded each Sunday from 10 to 11 AM CST. For the next upcoming show, Candi is talking with André Thomas of Psinergy Tech, a Natural Awakenings long-time supporter, all about computer health, the upcoming End-of-Life of Windows 7, and things you can do to help your computer life go hopefully a little smoother and more peaceful.

*Note: Each show is available via Podcast ;)
More info about Green Tea Conversations on AM950

2020 Topics

(I'll send this out shortly)

Each month, Natural Awakenings has a primary theme or topic, as well as a bonus topic of conversation. Here's the calendar of topics for 2019 so you can plan News Briefs, calendar of events, and more!

Planning Ahead

January's Theme: TBA

Deadline to get your stuff in: Sunday, 12/15


Upcoming Themes:

  • February: 
  • March: [Special edition]
  • April: 
Do you need the Advertising Planning Calendar to help plan out News/Health Briefs that are included in your advertising contract? Want to correlate events with the theme of the magazine so your event stands out more? It's a great tool!
Advertiser Tip: Change your ad up every 3-months to help readers notice your ad again. Don't have the tools or time to create your own ad? We have someone that can do it for you.

Who are the Natural Awakenings Readers?

  • 51% have an annual household income of more than 50K
  • 85% female, between the ages of 35 and 54
  • 60% have one or more college degrees
  • 88% purchase healthy or organic food
  • 47% regularly attend spiritual or healing events
  • 48% regularly attend exercise or fitness events
  • 21% purchase from our advertisers between 1 and 3 times/month
  • 34% share their copy with 2 or more readers
(Results from our 2016 National Readership Survey)

What do you have going on in September/October/November?

You can easily submit News Briefs right online. Health Briefs, Articles, and Community Spotlights need to be sent to [address removed] - though please review editorial guidelines which are available on the website. Keep in mind, advertisers get first consideration with any editorial content.

Calendar listings can also easily be submitted right online at Online event listings are currently free.

Note: Magazine drop locations are eligible for up to 2 in-print calendar listings/month (if space is available). Due to space restrictions, not all submissions that are approved for our website will appear in print in our magazine. To guarantee a spot in the print magazine, print calendar listings start at only $20/mo. View the current calendar

Classified Ads: Classifieds are a great way to bring attention to your business. Are you looking to rent space, hire staff, looking for a location to hold a meeting? Classifieds are just another way to keep your name in front of your target market... and if you're a current advertiser, but don't have a calendar listing for the month, you can do a Classified Ad instead!

Classifieds are $1/word/month with a $20 minimum and must be pre-paid.
Concerned about creating a display ad? We have someone that can do that for you!

Let's Get Together

Want to talk about your advertising options with Natural Awakenings? Feel free to drop me an email at [address removed] or give me a call at[masked].

Please keep in mind, we normally don't like to just email over the Marketing Packet as it does have a lot of options, and we want to make sure that you're getting the best options, and that it's clear with everything that is included so you get the most out of your ad package.

We can either talk over the phone, or preferably, let's meet for coffee or tea at a local, small business and go over things in person, while also helping to support one of the many fantastic local businesses we have here in the Twin Cities.

Make it a great day,

Ad Sales
[address removed]
Do you know someone that should be advertising with us? Please give them my information, or forward them this email.

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