A few years ago, I had an idea to make the web better. It was going to be great, and I had the team to build it. Nine months of late nights and lost weekends later, we launched it! The problem: no one cared.
A brilliant project isn't enough. I had to spread my vision, which was difficult for a developer like me. I learned quickly that even the best ideas needed to be sold. I had to build an audience, tell a story, and win over customers. Join me for a developer's guide to marketing. I'll share hard-fought lessons on page design, social networking, advertising, and analytics that will help you bring your ideas to the world.
Speaker: Todd Gardner
Todd Gardner is a curmudgeon of a developer and cofounder of [TrackJS](https://trackjs.com/), where he helps thousands of developers find and fix bugs in their web apps. He believes in simple tools and systems over trends, and testing balanced against risk. He is also the producer and host of [PubConf developer afterparty](https://pubconf.io/). You can find him online at TODD.MN (yes, that’s his website). Ask him about craft beer, cool pubs, and maintainable software.