addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscontroller-playcrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1light-bulblinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonprintShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

Deadly Outbreak: How Negative Viral Media Spreads and How to Reverse its Course

Deadly Outbreak: How Negative Viral Media Spreads and How to Reverse Its Course


OUR AWESOME VIRAL MEDIA EXPERTS (full bios below)


Guest Panelists

 

OVERVIEW

OutbreakThe only thing more phenomenal than viral media that changes the world, people and brands for the better is viral media that has the same impact, only negatively -- setting aflame the lives of ordinary people, celebrities, politicians and even entire governments that have the misfortune of having one dark moment in their lives amplified and shared among millions of people online in an instant.

From average people who get swept up into a viral media tsunami, to big brands that experience the full wrath of an dissatisfied customer or an irate employee in social media, to celebrities, to politicians and heads of state -- it seems no one is safe from the fast and furious backlash of a negative viral media campaign on the internet. It can destroy a person's entire reputation and career in a matter of hours and leave brands that were once invincible exposed and recoiling in stunned disbelief.

Join us as we explore what fuels negative viral media, who gets burned by  it, who potentially profits from it, and how companies and people can recover their reputations and digital identities after being torn to shreds by negative viral media (if it is possible to do at all). How are social media platforms like Twitter and Reddit giving people a platform to fuel the flames of negative viral media and what, if any, responsibilities do they have to ensure their platforms are used responsibly in these instances? How effective are online reputation management companies?  How do these media firestorms start? How do you reverse the course of a viral media campaign?

We've assemled a killer panel of brilliant thought-leaders in viral mediawho will share their knowledge, answer your questions and discuss where viral media is taking us (and whether we really want to go there).

Four words: DONT MISS THIS ONE!


SPECIAL PRESENTATIONS BY
(full bios below at end of page)

Jonah Berger

Jonah Berger (Educator and author of NY Times Bestselling book Contagious: Why Things Catch On) (@j1berger). Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania.

He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, the Wall Street JournalThe Washington PostScienceHarvard Business ReviewWiredBusinessWeek, and Fast Company. His research has also been featured in The New York Times Magazine’s annual “Year in Ideas” issue.

 

Michael ZammutoMichael Zammuto (President, Reputation Changer). As the president of Reputation Changer, Michael Zammuto brings his passion for managing innovation and rapid growth. His strength as a business operator helps him in leading Reputation Changer during a period of dramatic growth.

“Our mission is to improve the lives and livelihoods of our clients,” Zammuto said, “and when you can apply that to a market opportunity that encompasses nearly everyone impacted by internet you can’t help but to go to work excited.”


AGENDA

6:30 - 7:00PM - Mingle, drinks, light food
7:00 - 7:15PM - Presentations
7:00 - 9:00PM - Panel, Q&A
9:00 - 9:30PM - More mingling and good night!


GUEST SPEAKER BIOS


Erik MartinErik Martin
(@hueypriest): Erik Martin is the General Manager for the social news community reddit.com, and has been with the site since 2008. In 2012, TIME magazine named Erik to their list of "The 100 Most Influential People in the World," and Adweek named him to their "Adweek 50" list of top innovators. In 2013, Wired named him one of their 20 "Tech Titans".

Prior to joining reddit, Erik advised a wide range of film, music, TV and web video companies on digital strategy, including a role as Head of Digital for the independent film/music label Palm Pictures.

Before his internet addiction fully took hold, he worked as a documentary filmmaker, and was a senior agent and videographer for the public pranksters Improv Everywhere.

Originally from Chapel Hill, NC, Erik graduated from Tulane University and lives in NYC.

 


Jonah Berger
Jonah Berger
(Educator and author of NY Times Bestselling book Contagious: Why Things Catch On) (@j1berger). Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania.

He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, the Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His research has also been featured in The New York Times Magazine’s annual “Year in Ideas” issue.

Berger has been recognized with awards for both scholarship and teaching, including being named Wharton’s “Iron Prof.”

At Wharton, he teaches an elective called Contagious: How Products, Behaviors, and Ideas Catch On.

He lives in Philadelphia, Pennsylvania.

 

Michael ZammutoMichael Zammuto (@mzammuto): Michael Zammuto is Reputation Changer’s president. Educated at Tulane’s Freeman Business School, Cambridge University and The Harvard Business School, Zammuto has, over the course of a 22 year career, built several successful startups in ecommerce, online media and business and consumer software. Zammuto worked with several startups including LawCommerce and the award winning company, Sapago which produced technologies that predated smart phones and QR or quick response codes. A sought after speaker and expert in technology matters Zammuto was part of the management team that built Escalate Retail to its acquisition by Golden Gate Capital and merger with Red Prairie. The firm merged in 2012 with JDA creating a software leader with over $ 1B in annual revenue. Zammuto worked at Microsoft’s world headquarters leading product development initiatives spanning the company’s Server & Tools, Windows and Office business units. Later Zammuto was Chief Operating Officer of both enterprise software leader Ontario Systems and ChaCha as that company grew to be one of the top 40 web sites in the world.

As the president of Reputation Changer, Zammuto brings his passion for managing innovation and rapid growth. His strength as a business operator helps him in leading Reputation Changer during a period of dramatic growth. “Our mission is to improve the lives and livelihoods of our clients,” Zammuto said, “and when you can apply that to a market opportunity that encompasses nearly everyone impacted by internet you can’t help but to go to work excited.”


MODERATOR

Charlie Oliver Charlie Oliver (@itscomplicated). Charlie is Director of Digital Media Strategy at Served Fresh Media which provides digital media strategy and social media amplification for live, large-scale events and startups globally.

Charlie’s years of experience in the trenches of old media include working in advertising in New York at such media goliaths as BBDO Worldwide and Condé Nast, to producing sitcoms and dramas at Sony Pictures Entertainment, Paramount Pictures, Warner Brothers, Dreamworks and Oscar-award winning indie production companies, to event management at Sundance Film Festival.

She segued seamlessly into tech and new media as a web video producer where she created and produced experimental web video projects such as an 8-hour live webathon for the 2008 presidential election. Soon thereafter, Charlie formed ArtofTalk.tv (an online talk show web video site) before moving on to Served Fresh Media.  In addition to being Organizer of NY Viral Media Meetup (@nyviralmedia) Charlie also manages Brooklyn Venture Community Meetup, Tech Town Hall Meetup and moderates panels and discussions on market trends and hot topics at live events.


MEDIA PARTNER

Video Ink

Video Ink is a  Deadline/Variety for the online video space dedicated to breaking news and deals -- dealmakers, deal mechanics and deal outcomes as well as critical reviews, CEO/company profiles, industry roundups and big picture trend stories.


BEER SPONSOR


The 7th Chamber

Founded in 2003 The 7th Chamber is an award winning social video agency helping brands and agencies get the most out of their video campaigns. It works with many of the Fortune 500 brands, including Gucci, IBM and Audi and has offices in New York, Chicago, LA, Amsterdam, London, Singapore, and Sydney.


SPONSORS

 


Internet Media Labs Logo

 

Served Fresh Media Logo

Join or login to comment.

  • Joly M.

    Cleaned up video: http://youtu.be/jIbf32YA9z4

    1 · May 31, 2013

  • A former member
    A former member

    Insightful panel analyzing how viral media works and affects our lives. Touched on the subject of changing attitudes towards negative personal information in the future.
    My viral prediction: Mayor Weiner

    May 30, 2013

  • Joly M.

    Webcast archive http://livestre.am/4tM61

    May 29, 2013

    • Joly M.

      Sorry it's a bit fuzzy, the Wi-Fi at NWC was a little thin. Better quality will posted in abit.

      1 · May 29, 2013

    • Charlie O.

      Thanks so much Joly!! I'm emailing you the dropbox access this now! : )

      May 30, 2013

  • Joly M.

    I mentioned the Viral Video Exchange to a couple of people. If interested it's at http://vvx.io . If you play, do join the Cat Sector group.

    1 · May 29, 2013

  • Joly M.

    1 · May 29, 2013

  • Amanda P.

    Where is this event being held?

    1 · May 28, 2013

    • Charlie O.

      Posting it by 5pm. Sorry for the delay. Last minute venue cancellation! : )

      May 28, 2013

    • Dan

      Is this event canceled?

      May 29, 2013

  • Shenequa G.

    See you there!

    May 24, 2013

  • W. Ryan Z.

    As always, killer lineup, I'll try to make it.

    May 17, 2013

Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy