Past Meetup

Implementing #GivingTuesday & Your Branding

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‘Tis the Season! That’s right, the season of family celebrations, shopping, and gift-giving is just a few weeks away. Time to prepare for Giving Tuesday is now!

#GivingTuesday is a global day of giving. Celebrated on the Tuesday following Thanksgiving and the widely recognized shopping events Black Friday, Small Business Saturday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many organizations focus on their holiday and end-of-year giving.

In August we began planning and talked about this year’s #GivingTuesday plans. Many of you are already working on this year’s campaign for your organization. If you have some projects and ideas, bring them with you to our October meeting. You can share those great plans and we can discuss your thoughts, implementation strategies, and tactics. You will also be able to tap into the wisdom of our special guest, Denise Wauters Johnson, a branding expert and graphic designer from Marco Island. She will have great tips & tricks on how to best integrate your brand into #givingTuesday imagery, graphics, and social media.

Tech4Good SWFL member Donna Johnston, a grant writer at the Greater Marco Family Marco Y, will be our facilitator for this meeting as we kick-off the 3rd Annual #SWFLGives initiative through Tech4Good SWFL. Part of our mission is to support local nonprofits in their activities around #GivingTuesday. We will connect with local media and serve as a resource to the community. We can discover about how residents of Southwest Florida can connect with their local charities to give money, give time, give goods and give their voice to your cause. (Read last year’s press release here (

Through our efforts, last year’s #SWFLGives campaign resulted in 450 posts by 50 users with a reach of 130,569 and over 800,000 impressions on Twitter and Instagram!

Denise Wauters Johnson is the founder and owner of ParadiseWeb. She began her career in marketing and advertising in 1990, holds an Advertising & Graphic Design degree and maintains strong industry affiliations

The ParadiseWeb team offers consultation and design services including Marketing Plan Development, Website Design and Search Optimization, Website Hosting, Email Marketing, Social Media Marketing, Print Marketing and Photography.

We invite all local nonprofit organizations to network, learn, test and explore new technologies, exchange ideas,and best practices. #nptech #t4gswfl #501swfl #net2

Meeting Agenda



Q & A & Networking