DEC Presents: How do Online Companies Like Groupon Affect the Bottomline?
Join us at the DEC on Thursday, November 14 from 12:15pm - 1:15pm in the Board Rm.
The big buzz today is companies like Groupon that allow a business to market their services to the masses by offering a deal. The news is full of the wonderful discounts begat by consumers and which are offset by some horrific financial blows to the businesses offering the deals. We have an expert on hand to help you make heads or tails of this kind of marketing and consumption, in order to make better strategic decisions for your business. Here are a couple topics you will walk away knowing with:
· How you can benefit from daily deals and the future of deal-based marketing
· New marketing methods that are leveraging deals, location and social media
· How businesses will behave when the “Intention Economy” is in full swing
Presenter: Adam Goldberg (http://www.meetup.com/techlifecolumbus/events/%20http:/www.linkedin.com/profile/view?id=10615758&trk=nav_responsive_tab_profile), Founder and CEO of OffersBy.Me
Adam Goldberg (http://www.meetup.com/techlifecolumbus/events/%20http:/www.linkedin.com/profile/view?id=10615758&trk=nav_responsive_tab_profile) is the Founder and CEO of OffersBy.Me. Prior to launching OBM, he was the Co-Founder of ClearSaleing, a successful Advertising Analytics SaaS start-up in Columbus, OH, originating from an idea Adam had. While there, he served as the Chief Innovation Officer, Chief Revenue Officer, and oversaw marketing. Adam was the public face of the company for its first five-plus years and helped lead ClearSaleing to becoming the recognized industry leader in the field of Advertising Analytics. ClearSaleing was sold in January 2011 to GSI Commerce (Stock Symbol GSIC) for $25M. Prior to ClearSaleing, Adam was the first hire for Google’s inside sales organization in NYC in 2003. He helped grow the team from $0 in revenue to over $500M in 2006. Adam also served in sales/management roles for Acute Corp and Oracle Corp.
OffersBy.Me Delivers Instant Offers that Consumers Want Right Now.We’ve been called the Anti-Groupon, the Uber for Food, and the Priceline for Local. Whatever you want to call us,
OffersBy.Me (OBM) is changing the way consumers and businesses transact on a local
Register on the meetup calendar (http://www.meetup.com/techlifecolumbus/events/148339742/).
The Dublin Entrepreneurial Center is located at 565 Metro Place South, Suite 300, Dublin, Ohio 43017. For more information visit our website (http://decindublin.com/) or even better join the conversation on twitter, (https://twitter.com/DECinDublin) facebook (https://www.facebook.com/decindublin), or LinkedIn (http://www.linkedin.com/groups/DEC-Dublin-Entrepreneurial-Center-2697610?home=&gid=2697610).