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ROI by the guy who wrote the book on it - Mr. @MarkWSchaefer

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#techMAPLondon - get ready! Mark W. Schaefer (http://www.linkedin.com/in/markwschaefer) is coming to London town to talk to us about his new book ROI.

Dozens of companies just like Klout (http://klout.com/home) are slicing, dicing, and dissecting the billions of bits of information published on social media sites such as Twitter (http://www.twitter.com/markwschaefer) and Facebook each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are rewarded by the world’s biggest brands with trips, merchandise, and luxury cars. Today, anyone can get behind the velvet rope … if you know how!

Mark Schaefer’s (http://www.twitter.com/markwschaefer) latest book is an essential guide to the latest trends in social networking. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (http://www.amazon.com/gp/product/0071791094/ref=as_li_qf_sp_asin_tl?ie=UTF8&tag=schaemarkesol-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0071791094) shows you how to measure, adapt, and grow your influence online using groundbreaking new technologies and field-tested marketing tools. This is a step-by-step guide that shows you how to take advantage of social scoring systems to measure online influence, harness it, and leverage it for your business.

Whether you’re the CEO of a large corporation, run your own small business, or are seeking your own place of power on the social web, Return On Influence is the essential field guide for the new influence marketing.

@MarkWSchaefer (http://twitter.com/markwschaefer) is a College educator, Founder of Social Slam (http://soslam.com/); conference, blogger at Bussinesses Grow (http://www.businessesgrow.com/blog), and author of Return On Influence (http://www.businessesgrow.com/publications/) and The Tao of Twitter (http://www.amazon.com/Tao-Twitter-Changing-business-characters/dp/061543732X/ref=sr_1_1?ie=UTF8&qid=1328784126&sr=8-1) . Mark is coming to London all the way from the US of A. :D Get a sneak peak of Mark (http://www.linkedin.com/in/markwschaefer) in action here (http://www.youtube.com/watch?v=IY-KZYiOf3g&noredirect=1)

Join us April 16th from 6.15pm at the Fishburn Hedges (http://www.fishburn-hedges.co.uk/contact) Offices. Mark will start speaking at 7pm, followed by some Q&A, networking and then drinks, we'll head to the Shakespeares Head next door for more drinks around[masked].

This should be one very good evening! We hope to see all you crazy kids out for this one!

Love @BarryFurby (https://twitter.com/barryfurby) @ShannonEastman (https://twitter.com/shannoneastman) @RachSahni (https://twitter.com/rachsahni)