Marty Cagan, Founder and Partner, Silicon Valley Product Group, author of the book INSPIRED: How to Create Tech Products Customers Love - a must read for all product people.
6:30pm - Doors open - Tencent office (Thong Lo)
7:30pm - "Product is Hard" by Marty Cagan
8:30pm - Networking, food and beverages
FREE EVENT, FREE BEER, FREE PIZZA, FREE CAR FROM HAUPCAR!!
Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.
Marty has been coaching product people for many years, and mostly the questions he gets are straightforward, but occasionally he gets a truly tough question. The type that doesn't have a clear cut answer, and it's not obvious what the best course of action might be, but can really make a difference in your success.
In this talk, Marty will be posing these questions, and then he'll be sharing his opinions and reasoning. Nothing pertaining to product is off limits. We'll talk about politics, gender, culture and even (process) religion. We'll discuss prioritization and decision making, especially when we don't have as much data as we'd like; handling very difficult people especially senior executives; managing conflict on the team; dealing with low morale; changing company culture; regaining control of your time, and picking your battles.
We will also have a Q&A where you can pose your own tough questions.
As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe.
* Join PTBKK with Marty Cagan and get a FREE car for 24 hrs from Haupcar! Haupcar is the first carsharing application in Thailand, where you can reserve and unlock any car in their network through their mobile application for daily or hourly usage. Join the upcoming ProductTank event on June 21st for an exclusive promotion that will get you a free car to drive for 24 hours!