WorkBench: Inbound Marketing


Join the discussion with David Jarcho, as we delve into the world of inbound marketing.

Consumers buy differently today than they did 10 years ago. Inbound is an approach to marketing that reaches today’s consumer. Instead of buying ads, email lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord. Traditional marketing is disruptive. Inbound marketing is involves your prospects.

In this one-hour interactive workshop, attendees will learn;

a. What is inbound marketing?

b. The philosophy: Why inbound works.

c. The methodology: How inbound works.

d. The tools: What works.

e. How to design their first inbound campaign.

The WorkBench Series is designed around the "lunch and learn" format, exposing Grove members and local thinkers to what people are doing and how they are doing it. The purpose is to idea share and provide a platform for collaboration, resource sharing and industry knowledge.