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SCCAA Presents: The Ultimate Betrayal: Is There Happy Meat?

SCCAA Presents: Hope Bohanec, author of the new book The Ultimate Betrayal: Is There Happy Meat?, will present a dynamic...

....answer to this question and draw on peer-reviewed research, worker and rescuer testimony, and encounters with the farmed animals themselves. The Ultimate Betrayal explores recent trends in raising and labeling animals processed for food and the misinformation and mislabeling surrounding this new way of farming. This book discusses how language is used to manipulate consumers' perceptions about sustainability, humane treatment, and what is truly healthy. It is now popular to express that your eggs are cage-free and that your meat is organic, but do these labels really provide a viable solution to the ecological, ethical, and health problems associated with raising animals for food? What do the labels really mean? Are alternative animal products truly humane, environmentally friendly, or healthy? With case studies and compelling science, The Ultimate Betrayal offers answers to these critical questions.
Hope Bohanec has been active in animal protection and environmental activism for over 20 years and recently published the book The Ultimate Betrayal: Is There Happy Meat? She is a nationally recognized leader and speaker in the animal protection movement, and offered her organizational talents as the Campaigns Director at In Defense of Animals. Hope was the Sonoma County Coordinator for Proposition 2 and soon after that victory, she co-founded the Sonoma County based Compassionate Living Outreach. She is also the primary organizer for the annual Conscious Eating Conference at UC Berkeley and is currently working on a vegan themed sci-fi novel.
This is a FREE EVENT *** Free Dessert Bar!
Raffle: Complimentary Veggie Grill Entrée Gift Cards

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  • Judy L.

    Hope is articulate in explaining the labels that attempt to justify a broken food system that perpetuates animal exploitation and abuse, global deletion, climate change, and obesity and chronic illness for many. Nice location and great desserts: Thank you Bernadette!

    October 6, 2013

  • Sharon K.

    Very informative presentation of the cruelty of animal products.

    October 6, 2013

  • Paris

    Hey we have a lot of attendees confirmed...I just wanted to remind you all that Sports Basement is offering a 10% discount on all merchandise after the presentation!
    See you there for this educational and dynamic talk, book signing and a luscious raw vegan dessert bar!

    October 5, 2013

  • Paris

    From the Ultimate Betrayal : Is There Happy Meat by Hope Bohanec:
    "The idea that you can humanely kill an animal is completely absurd. The very act of killing is the greatest source of inhumanity and the worst act of violence. Based on the formulation of betrayal articulated above, the more humanely an animal is treated, the greater is the bond of trust, and the greater the bond of trust, the more severe the crime of betrayal. By this standard, killing “humanely” treated animals could be a much greater act of betrayal". - See more at:

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