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Personalization through technology- repeat from August 18th discussion

This topic is a repeat of the August 18th discussion. To allow as many folks as possible to participate, we request that you only attend one of the two sessions.

Personalization involves using technology to accommodate the differences between individuals. Have you ever noticed the advertisements on facebook represent recent web searches you have conducted? It has been used by these social websites to select specific advertisements to individual users.  Other sites such as Google use this technology to select what websites to show each user based on previous searches.  For instance if a liberal democrat searches Obama google is more likely to return websites that support Obama and present him in a positive light.  If a conservative republican searches Obama they are more likely to see websites that criticize Obama.

Is the personalization good?  Does it help us more quickly find the information we really need?  Or is this type of personalization creating a bubble for each individual, where we never see information that does not coincide with already held beliefs and ideals? Personalization extends to other arenas as well.  It is being used to custom fit education, health care, television, and business practices.  At this meetup we will discuss the pros and cons to this type of personalization, where this type of technology might lead, and how we might redesign how this technology works to keep the positive aspects and prevent the negative.  We will also discuss how personalization requires a certain level of monitoring and invasion of privacy to some degree.

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  • Sidney

    Really sorry for my sake I had to leave early (due to a family-related emergency). I have a thought that I wanted to share this morning but didn't get the chance to. If what I'm about to say already got covered in one way or another, please disregard. My point is this: I find it quite unnerving to think that the Internet advertising "monster" has taken the personalizing of advertising pitches from the ads of the past on our screens--offering pitches to a GENERIC you--and presents them to a SPECIFIC you, on your own personal computer screen. It thus can in theory anyway make it feel it's therefore more personally about you, when of course it's purely a pseudo-personal pitch. But to probably enough not necessarily well- educated and/or naive people, well, it can at least FEEL like it's directed just to you. So darn manipulative, but hell, that's what all sales pitches have always been about, right?

    August 31, 2013

  • Thomas

    Hi All:

    Should I be strict about not showing up as I'm on the waitlist?

    August 30, 2013

    • Katie

      Since you are the only one on the waiting list, and I expect no shows, you are more than welcome to come.

      1 · August 31, 2013

    • Betty

      I am not going to be able to go this morning as i am not feeling well. Please go:)

      August 31, 2013

  • A former member
    A former member

    Hi All,

    There is was an emergency at work that needs my attention. I am sorry to have miss my conversation in this meet up.

    August 31, 2013

  • Trish Rose M.

    So sorry folks... I developed a nasty head-cold since I RSVP'd as attending. Rather than have my first meeting with you a germ-fest, I decided to spare you all. I look forward to meeting everyone soon. Enjoy the convo.

    August 30, 2013

  • Trish Rose M.

    Hi folks. Looking forward to meeting everyone who's attending this Saturday. I'm a novice, so go easy on me :)

    August 26, 2013

  • Trish Rose M.

    This sounds fascinating! It's been something I have particular thoughts on, and it's wonderful to think others are examining this also. I very much want to join you however I will need to move some things around in my schedule. I'll check back in one way or the other. Tx for this great topic.

    August 26, 2013

  • Jean S.

    As I see it, it is about making money. You will be solicited with things that someone thinks that you might make a purchase. Everything begins with a sale. It would be useless to waste an advertising dollar to send you something that you have no interest in. In direct mail it is less than a 3% return on a dollar. But if a million pieces are mailed, 3% can be a significant number.

    August 25, 2013

  • Katie

    I thought some might find this article interesting: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=1&_r=2&hp
    Its from last year but still relevant to the topic

    August 21, 2013

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