Keeping your antennae up on social media is now a critical part of online reputation management. Hollywood movies, restaurants, airlines, even car dealers' reputations are made or ruined in the chatter. But how to monitor? Where to source intelligence from the social web?
Google alerts? Roll your own with RSS feeds? Or should one purchase an enterprise class solution to monitor the social web?
Calgary's Alexander Zagoumenov is host of this informative session ... MORE