"Reticence is often conquered by a win, and the best way to provide a win is via a pilot project."
Daniel Feeny, Director of Digital Communications, Outreach and Youth Programs, National Capital Commission
Throughout 2010, the National Capital Commissio (http://www.canadascapital.gc.ca)n actively explored the potential of social media through a series of pilot projects. They learned from each pilot, refining their approach and incorporating the lessons into the next pilot. A textbook example of an organization learning how to use social media - incrementally, iteratively, intelligently.
At the January Third Tuesday Ottawa, Daniel Feeny (http://www.twitter.com/feeny_d) will discuss what the NCC learned from its pilot approach, what he would tell other organizations exploring social media and what he sees in the future for the NCC and social media.
According to Daniel, "Strategy isn’t the goal. It’s the path you plan to take to get there (Chris Brogan). While most organizations understand that social media has become a must have in the larger media environment, many still view it as experimental marketing. In large part, that’s because most of them fail in their initial self-started efforts. Before designing a social media strategy, the National Capital Commission (NCC) tried to discouver the best ways to integrate social media into our communication/marketing efforts by using pilot projects to get through the door. It’s just a beginning…"
Thanks to Third Tuesday's Sponsors
As always, I want to thank the Third Tuesday sponsors – CNW Group (http://www.newswire.ca), Rogers Communications (http://www.rogers.com), Radian6 (http://www.radian6.com) and Fairmont Hotels and Resorts (http://www.fairmont.com). Their sponsorship for Third Tuesday makes it possible for us to bring great speakers not only to Toronto, but to Third Tuesdays across the country. Thank you CNW, Rogers, Radian6 and Fairmont for helping us to build a vibrant community of social media practitioners.
Students will receive a refund of their ticket price
We want students to be able to experience the best social media case studies and practices. So Thornley Fallis (http://www.thornleyfallis.com) will refund the ticket price to any student who presents a valid student card to the registration desk at the event.