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Gini Dietrich on Marketing in the Round

Gini Dietrich, co-author of Marketing in the Round, will be our next Third Tuesday speaker.

Over the past two years, she has built a large online following at her blog, Spin Sucks. She has launched Spin Sucks Pro as a platform for marketing expertise tailored to the needs of senior executives. She finds time to co-host the Inside PR podcast. And she manages to hold down a day job as CEO of Arment Dietrich.

With all this on the go, Gini found the time to co-author with Geoff Livingston a book that every contemporary marketer should read: Marketing in the Round, a practical guide to integrating the traditional and new tools of marketing into a coherent, effective whole.

And now, Gini is making the time to be our next speaker at Third Tuesday on July 24. Gini offers great insight into marketing in the connected era. I hope you'll join us to hear and meet her.


As usual for Third Tuesdays, we'll roughly follow this agenda:

5:30 - 6:00 Doors open - Meet Gini, book signing, and network with others who share your interests

6:00 - 7:00 Speaker introduction & presentation, followed by questions and discussion with participants

7:00 - 8:00 Book signing with Gini and networking

Attendees will receive a copy of Marketing in the Round

That's right. Your admission fee pays for a copy of the book. All attendees will receive a copy of Marketing in the Round. That gives you not just the opportunity to hear Gini speak, but also to meet her and have her personally dedicate and sign your copy of the book.

Thank you to the Sponsors who support Third Tuesday

As you know, Third Tuesday is a community-oriented, volunteer-driven event. And we wouldn’t be able to bring great speakers like Gini Dietrich to Third Tuesdays across the country without the support of some like-minded sponsors. We’ve been lucky to have some great companies step up over the past several years to help us make Third Tuesday happen. Big thanks are due to CNW Group, Rogers Communications, the Canadian Internet Registration Authority, Radian6 and Cision Canada for making the 2011/12 Third Tuesday season possible.

We want students to be able to attend

Third Tuesday is a great opportunity to hear about the latest developments in social media and to network with business and thought leaders. And we want students to take advantage of this opportunity. So, if you are a student and would like to attend, don't let the admission fee stop you. Simply present your student ID card at the time you sign into Third Tuesday and we'll refund your admission fee, courtesy of Thornley Fallis.

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  • Cheryl

    I felt her presentation to be brief - an executive summary of her book. I appreciate she left plenty of time for Q+A, however she lost her audience in some of her answers. Overall, I am glad I attended, she is a fantastic speaker, great energy.

    July 25, 2012

  • A former member
    A former member

    I think it was Peter Drucker who said something like "what gets measured gets improved". If Gini's energetic plea managed to get more folks inspired to measure their work, I'd say it was a very successful talk.

    July 25, 2012

  • Heather B.

    As always, great to see friends and connect with new ones at Third Tuesday. Gini's energetic presentation style kept us laughing and engaged. Not sure there were any 'aha!' points to take away, but interesting talk none the less.

    July 25, 2012

  • Eric C.

    Great stuff, would be nice to have more people stay after to network...

    Name tags?

    July 25, 2012

  • A former member
    A former member

    Gini was an engaging speaker and reinforced some important aspects of managing integrated marketing in our organizations. I look forward to reviewing her book. Thanks for another great session Third Tuesday Ottawa!

    July 25, 2012

  • Sherrilynne

    Third Tuesday is always a good night out. Lots of people to mingle with and Gini is an engaging speaker!

    July 25, 2012

  • Melanie E.

    Gini is an inspired and informed speaker who brings clarity and direction to the topic of marketing in the round - steps in bring social media into the way we do business today.

    July 25, 2012

  • Mark B.

    I enjoyed the examples of Marketing Rounds and their outcomes. I'm looking forward to reading the book.

    July 25, 2012

  • Nicole M.

    Very passionate about her topic. She has a ton of energy and is fun to listen to. She kept my attention from beginning to end.

    July 25, 2012

  • Iain R.

    It was a very informative presentation. Very applicable to corporate environments.

    July 25, 2012

Your organizer's refund policy for Gini Dietrich on Marketing in the Round

Refunds are not offered for this Meetup.

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