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We have a special Third Tuesday Toronto on Feb. 23. It's special because we're holding it in conjunction with Personal Brand Camp (http://humberpr.ning.com/events/personal-brand-camp-2) - a project being undertaken by Michael Cayley (http://twitter.com/michaelcayley) for the students studying social media at Humber College.
During the afternoon, the Humber students will meet with volunteer mentors to discuss the importance of their online personnas, the issues involved and how they can develop an online brand that will be consistent with the people they are.
Then, in the evening, Mitch Joel (http://www.twistimage.com/blog/) will be our featured speaker at Third Tuesday. Mitch has built a remarkable personal brand. He is well known and widely respected as a marketing thought leader. This year, he published Six Pixels of Separation (http://www.twistimage.com/book/), a handbook to digital marketing and social media. He's often referred to as "Canada's Seth Godin (http://sethgodin.typepad.com/)." That's no small feat.
Mitch will offer us his perspective on the concept of personal brand. Does he build his brand consciously? Are there rules, implicit or explicit, that he applies in doing this? Is personal brand building something that we all should be engaged in? What advice would he offer to anyone concerned about the image they project online and in the real world.
Students will be admitted free of charge. If you're a student, please indicate this in the comment when you register and then bring your student ID as proof of status when you register on the night of the event.
As always, thanks are due to our Third Tuesday sponsors - CNW Group (http://www.newswire.ca/en/), Molson Coors Canada (http://www.molsoncoorscanada.com/), Rogers Communications (http://www.rogers.com), Radian6 (http://www.radian6.com/) and Fairmont Hotels and Resorts (http://www.fairmont.com). Their support make it possible to bring great speakers like Mitch not just to Toronto but also to Third Tuesdays across Canada.