Gini Dietrich brings Marketing in the Round to #3TYYZ

Third Tuesday Toronto
Third Tuesday Toronto
Public group
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Gini Dietrich (, co-author of Marketing in the Round, will be our next Third Tuesday speaker.

Over the past two years, she has built a large online following at her blog, Spin Sucks ( She has launched Spin Sucks Pro ( as a platform for marketing expertise tailored to the needs of senior executives. She finds time to co-host the Inside PR ( podcast. And she manages to hold down a day job as CEO of Arment Dietrich (

With all this on the go, Gini found the time to co-author with Geoff Livingston ( a book that every contemporary marketer should read: Marketing in the Round (, a practical guide to integrating the traditional and new tools of marketing into a coherent, effective whole.

And now, Gini is making the time to be our next speaker at Third Tuesday on July 25. Gini offers great insight into marketing in the connected era. I hope you'll join us to hear and meet her.


As usual for Third Tuesdays, we'll roughly follow this agenda:

6:00 - 6:30 Doors open - Meet Gini, book signing, and network with others who share your interests

6:30 - 7:30 Speaker introduction & presentation, followed by questions and discussion with participants

7:30 - 8:15 Book signing with Gini and networking

Attendees will receive a copy of Marketing in the Round

That's right. Your admission fee pays for a copy of the book. All attendees will receive a copy of Marketing in the Round. That gives you not just the opportunity to hear Gini speak, but also to meet her and have her personally dedicate and sign your copy of the book.

Thank you to the Sponsors who support Third Tuesday

As you know, Third Tuesday is a community-oriented, volunteer-driven event. And we wouldn’t be able to bring great speakers like Gini Dietrich to Third Tuesdays across the country without the support of some like-minded sponsors. We’ve been lucky to have some great companies step up over the past several years to help us make Third Tuesday happen. Big thanks are due to CNW Group (, Rogers Communications (, the Canadian Internet Registration Authority (, Radian6 ( and Cision Canada ( for making the 2011/12 Third Tuesday season possible.

We want students to be able to attend

Third Tuesday is a great opportunity to hear about the latest developments in social media and to network with business and thought leaders. And we don't want students to miss out on this opportunity. So, if you are a student and would like to attend, don't let the admission fee stop you. Simply present your student ID card at the time you sign into Third Tuesday and we'll refund your admission fee, courtesy of Thornley Fallis (