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PostRank's CEO, Carol Leaman

  • Feb 17, 2009 · 6:00 PM
  • This location is shown only to members

How does a social media startup not just survive, but continue to grow in the current economic conditions?
Carol Leaman, the CEO of
AideRSS, the company behind PostRank, will tell us how at Third Tuesday Toronto on February 17. AideRSS' PostRank algorithm helps publishers fine tune their content to their readers' interests. And it helps readers figure out which posts have generated the most interest and engagement. A good shortcut to find the posts you really need to read when you have only limited time. Just before Christmas, the company announced that it had closed a second round of financing. This was followed in January by an announcement that the company is expanding its service to offer feed analytics for online content publishers. A competitor to Feedburner! On February 17, Carol will provide the business perspective on the PostRank story. What does it take for a startup to survive and thrive in this environment? What does it take to nail down a second round of funding when investors are running for the hills? How does a company build a business around social media and feed analytics? So, if you're interested in gaining some insight into how a company can find an opportunity in social media, develop a technology that meets a real need and and monetize it, this should be an interesting session. As always over the past two years, thanks are due to our national sponsor,
CNWGroup, whose support keeps Third Tuesday a free community-based event.

Join or login to comment.

  • Martin W.

    I found the presenters insightful and their service offering innovative. I was happy to hear about the business and about some of their future plans.

    February 19, 2009

  • Steve W.

    I thought Carol was charming and engaging. She could have spent more time on her background and how social networking startups are positioned in the larger digital PR/marketing context.

    Spend some time explaining concepts, software tools and ideas to those unfamiliar with them and watch the jargon.

    February 19, 2009

  • Joseph T.

    Carol Leaman is smart, pragmatic and very generous with her insights. This was a great session.

    February 18, 2009

  • Michelle

    A good start-up company with great potential. Carol seemed a very knowledgable entrepreneur with exciting ideas for PostRank's continual growth and success.

    February 18, 2009

  • Jim C.

    Informative, a good choice for describing the joys of a startup and describing how AideRSS contributes to the social networking space.

    February 17, 2009

  • Eden S.

    Carol was an engaging speaker who was as comfortable speaking about the ins and outs of tech startups as she was about the past, present and future of PostRank. Melle's input was a welcome addition.

    February 17, 2009

  • reuben s.

    i thought she presented well...experiences conveyed as a been there, done that mentality and lived to tell about it.

    February 17, 2009

  • A former member
    A former member

    Interesting and encouraging to see an entrepreneur doing cool things in this crazy environment. Most of it was over my head (I'm still learning how to use Google Reader). Will be interesting to see what others got out of it.

    February 17, 2009

  • egaitken

    I met nice people
    and learned a bit about RSS
    and about Podcamp

    Thx

    February 17, 2009

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