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Changing Rules: Public Relations in the Social Space

  • Feb 28, 2013 · 6:00 PM
  • This location is shown only to members

So much for what you learned in school. Today's public relations professional needs to operate with a different (and constantly evolving) set of practices and rules. Media deadlines are 24/7 now, the "social news release" concept was a total disaster, and organizations are starting to bypass the traditional p.r. firm in favour of going direct.

What will the future of public relations look like in ten years? Probably a lot different.

If your business uses public relations, media relations, corporate communications, or investor relations AT ALL, this is an event you must attend.


Lindsay Nahmiache from Jive PR (running social for Virgin Radio, Granville Island Brewing, and many more) and two other p.r. professionals for this in-depth discussion about building brand awareness and relationships with key online influencers.

Lindsay will present a case study on one of her clients (Granville Island Brewing) and how they've used social media to secure digital and traditional PR, as well as cultivate and develop strong relationships with key media across Canada.

Phoenix Lam is a Client Success Manager at Marketwire. She has experience implementing social media strategies, and leading public relations and media relations campaigns for various nonprofit, government and private organizations. Phoenix has worked with Elastic Path, Five Hole for Food, Best Buy, CBC, Ivanhoe Cambridge and Foreign Affairs Canada.

She'll be speaking about going beyond counting mentions and likes, and will present a case study of how a client of hers was able to use social media analytics for their clients develop a new product.

6:00 pm: Doors open (come hungry! — eat, drink, be merry!)
6:30 pm: Presentations begin
7:30 pm: Your questions answered!
8:00 pm: Wrap-up, networking, etc.


Join or login to comment.

  • Victoria D.

    Excellent venue, great mix of like-minded people, and can't beat the $5 glass of wine! Lindsay and Phoenix delivered some great material with positive energy and spunk. JIVE = *ullshit? no, no . . . btw loved the spectacular view, the heatlamps and mist spray :-D

    March 26, 2013

  • Larry

    Picked up some practical tips from the first speaker. Second one was a bit hard to follow.

    March 1, 2013

  • Lindsay

    Had so much fun presenting alongside Phoenix Lam and meeting everyone else who attended!

    March 1, 2013

  • anita w.

    Really enjoyed the presenters and a chance to meet and catch with others there

    February 28, 2013

  • Kelly M.

    Would love to be there but I'm covering the Vancouver International Wine Festival. Next one for sure!!

    February 28, 2013

  • Adam C.

    Looks like a good event

    February 28, 2013

  • Lesley

    PR and social media! It's a lovely combination!

    February 27, 2013

  • Lisa

    Sorry have to go to Startup Drinks

    February 27, 2013

  • A former member
    A former member

    "organizations are starting to bypass the traditional p.r. firm in favour of going direct" Is this being driven by the percieved social media platform no facebook? In my mind social media management needs to be done holistically with a plan and strategy why not do that with the professionals helping with content. And while the site sign up may be free managing, creating content certainly is not with the level of time, effort and resources needed to make it work properly.

    February 25, 2013

  • Suzanne P.

    I wish I could attend but I work on the North Shore until 6:30pm

    February 25, 2013

  • Chris L.

    Darn, I can't attend. Have fun everyone, and a big hello.

    1 · February 25, 2013

  • Lorraine

    Sorry, double booked this evening.

    February 17, 2013

  • Visnja (.

    Why is this third Tuesday event on a Thursday?

    January 31, 2013

    • Tod M.

      Most of our events are actually on Wednesdays. It's tough to coordinate the venue availability, speaker avails, AND try to force it onto a specific day of each month, so we gave up on that. :-)

      February 1, 2013

  • Lorraine

    Sorry, double booked this evening.

    January 17, 2013

  • Erin Anne B.

    Sorry, already booked on night of new date. **Bummer! Was really interested in going. (Know anyone in Surrey that wants a Social Media 101 intro for NPOs? Surrey Public Library/SurreyCares workshop.)

    2 · September 21, 2012

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