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So you’ve set up your Facebook Page and gathered a few Likes — then why aren’t people flocking to your site or even commenting much? Like a garden, it’s not enough to plant — you’ve got to water and weed regularly. On March 27th, we’ll learn from online community managers who are amongst the top of their field.
Our anchor panelist will be Crystal Hendrickson (http://www.crystalhenrickson.com) who was so good at building the Vancouver online Yelp community, the company tapped her to run marketing for its entire national operation.
Sales, account management, business development – the roles are defined. Social media manager, community manager, user support. The differences might not be so clear… yet. But we'll get to that and along the way answer questions like "Does your organization need a community manager?" "What should your hiring manager look for (and avoid) when hiring a community manager," and "what's the first thing a "CM" should do when they start?"
We'll also be joined by Rob Woods who will explore:
How to learn who your audience is, what they want from you, and where you should be speaking to them. He'll walk you through real-life examples of how this process has been successful in the past and learn some tips and techniques for getting the most out of some of the places you can speak to your audience.
6:00 pm: Doors open (come hungry! — eat, drink, be merry!)
6:30 pm: Presentations begin
8:00 pm: Wrap-up, networking, etc.