- When Good Buzz Goes Bad — Handling Negative Feedback on S
It's going to happen. Someone will post a negative review on your Facebook page. Or tweet something angry — to all their followers. There is a right way and a wrong way to handle these. Let us teach you the right way. Our SWARM Method — which we use to handle negative comments for our clients — is used by organizations across North America. WHO IS IT FOR? Best for senior people involved in the day-to-day activities of marketing, sales, and communications. COST: Free! But you must confirm your registration at engageQ.com/sessions (http://www.engageq.com/sessions/). RSVPs here are not valid.
- 6th Annual Holiday Meetup of Meetups and Social Mixer
We're ending the year off right with the 6th annual Holiday Meetup of Meetups! Pulling together organizers and community members from Vancouver's most active Business, Tech and Community Meetup Groups. The Holiday Meetup of Meetups is a year-end social mixer organized by several of Vancouver's Meetup groups, including — Third Tuesday Vancouver — The Vancouver Entrepreneur Meetup — The Real Estate Technology Meetup — The Vancouver Sales Performance Meetup — The Socialized Lunch Meetup — (More will be added soon) Join us on Thursday, December 12th at Ceilis to connect with others, share best practices, and create stronger communities. We're expecting over 200 people in attendance, and with several other Meetups soon to be involved, the room's going to be packed, so please be sure to RSVP as soon as possible for a fun, casual night of networking. Schedule 6:00 pm: Arrival and registration 6:30 pm: 5-minute welcome and thanks to the sponsors 6:35 pm until late: Networking 8:00 pm: "Twitter, Instagram/Vine Pic or Video of the Night" Award *** If you're a member of multiple meetups, you will receive multiple invites. Please only RSVP for one. *** Important Notes If you're going to drink, please be sure to arrange a ride home and tweet responsibly. Looking forward to seeing you all there!
- Advanced Facebook Advertising Tactics: Convert More and Pay Less
Tod Maffin, president of engageQ digital, will share with you the key tactics his company uses to place highly targeted, ROI-trackable advertising on Facebook. You'll learn how to "retarget" your web site visitors, reach people who are on your existing email list, how to extend your budget by a factor of three-fold, and much more. During the workshop, Tod will walk you through creating a conversion-boosting Facebook ad campaign from start to finish, including how to use Facebook's Power Editor, move your ads from the right sidebar into the all-important news feed, and deploy the most effective bidding strategies.
- Content Marketing From the Trenches: Lessons Learned from a Pro
Everyone talks about content marketing — but how can it measurably generate more business for you? In this fast-paced presentation, content marketing pro Marc Smith, "Chief Adventurer" at www.30DayAdventures.ca (http://www.30dayadventures.ca/), will show you: • His method to "find your voice" • How to engage your audience for content • Write a compelling post in less than one hour • Create a content strategy to match your marketing strategy Marc will share how challenging yourself, being authentic without over sharing and staying true to yourself allows you to go beyond Twitter and Facebook to build a business and an audience. Content marketing allows businesses to build a stronger brand by digging deeper into the power of storytelling and through social influencers.
- Tod Maffin presents "SWARM Methodology—How to Respond When Social Media Attacks"
"ABC Corp doesn't back up its warrantee!" "Your customer service rep was rude to me!" "I found glass in your chocolate bar!" It's going to happen. You're going to wake up one morning and discover that your organization is trending on Facebook. And not in a good way. Find out how to respond — the right way AND convert enemy combatants into advocates that generate business for you! Third Tuesday organizer Tod Maffin will explain his industry-leading SWARM methodology (http://www.engageq.com/swarm/) for responding to negative feedback online. It's the same methodology his company, engageQ digital (http://www.engageQ.com), trains its clients on. This fast-paced and fun workshop will include the opportunity to workshop your own specific SWARM response on the provided worksheets. Everyone who attends will also receive: A free copy of Tod's SWARM Methodology white paper A free copy of Tod's "Bashtagged!" e-book Laminated flowchart card of negative response strategy Invitation to Tod's exclusive VIP-only Digital Marketing webinar on June 25 A complete set of Tod's slides from the session Chance to win a $1500 deep-dive digital marketing consultation This is the same workshop that Tod does for private clients and closed-door company conferences — and this won't be repeated again. Be sure to attend! NOTE: This is a half-hour earlier than usual, so attendees also have enough time to make it to the Social Media Club event that same evening. :-)
- Building, Managing, and Growing an Online Community
So you’ve set up your Facebook Page and gathered a few Likes — then why aren’t people flocking to your site or even commenting much? Like a garden, it’s not enough to plant — you’ve got to water and weed regularly. On March 27th, we’ll learn from online community managers who are amongst the top of their field. Our anchor panelist will be Crystal Hendrickson (http://www.crystalhenrickson.com) who was so good at building the Vancouver online Yelp community, the company tapped her to run marketing for its entire national operation. Sales, account management, business development – the roles are defined. Social media manager, community manager, user support. The differences might not be so clear… yet. But we'll get to that and along the way answer questions like "Does your organization need a community manager?" "What should your hiring manager look for (and avoid) when hiring a community manager," and "what's the first thing a "CM" should do when they start?" We'll also be joined by Rob Woods who will explore: How to learn who your audience is, what they want from you, and where you should be speaking to them. He'll walk you through real-life examples of how this process has been successful in the past and learn some tips and techniques for getting the most out of some of the places you can speak to your audience. 6:00 pm: Doors open (come hungry! — eat, drink, be merry!) 6:30 pm: Presentations begin 8:00 pm: Wrap-up, networking, etc.
- Changing Rules: Public Relations in the Social Space
So much for what you learned in school. Today's public relations professional needs to operate with a different (and constantly evolving) set of practices and rules. Media deadlines are 24/7 now, the "social news release" concept was a total disaster, and organizations are starting to bypass the traditional p.r. firm in favour of going direct. What will the future of public relations look like in ten years? Probably a lot different. If your business uses public relations, media relations, corporate communications, or investor relations AT ALL, this is an event you must attend. Speakers Lindsay Nahmiache from Jive PR (running social for Virgin Radio, Granville Island Brewing, and many more) and two other p.r. professionals for this in-depth discussion about building brand awareness and relationships with key online influencers. Lindsay will present a case study on one of her clients (Granville Island Brewing) and how they've used social media to secure digital and traditional PR, as well as cultivate and develop strong relationships with key media across Canada. Phoenix Lam is a Client Success Manager at Marketwire. She has experience implementing social media strategies, and leading public relations and media relations campaigns for various nonprofit, government and private organizations. Phoenix has worked with Elastic Path, Five Hole for Food, Best Buy, CBC, Ivanhoe Cambridge and Foreign Affairs Canada. She'll be speaking about going beyond counting mentions and likes, and will present a case study of how a client of hers was able to use social media analytics for their clients develop a new product. 6:00 pm: Doors open (come hungry! — eat, drink, be merry!) 6:30 pm: Presentations begin 7:30 pm: Your questions answered! 8:00 pm: Wrap-up, networking, etc.
- Advanced YouTube and Video Marketing
Quick — what's the world's SECOND biggest search engine? Nope, not Facebook. Not Yahoo. It's YouTube, and its marketing power is something to behold. Using even simple techniques, you can catapult your message near the top of Google results. Join video marketing pros Josh Rimer and Cecilia Lu for this not-to-be-missed deep-dive into the social video space. You'll walk away with tactics you can begin using the very next day — Cecilia will share tactics for having great looking video that attracts new clients and Josh will talk about his strategies for getting more views and engagement for your videos once you've uploaded them to YouTube. Gloo Studios (http://www.gloostudios.com/) has worked with nationally broadcast productions, to leading corporations, to family-owned businesses. Josh Rimer (http://www.joshrimer.com/) has almost 12-thousand subscribers on his main YouTube channel with more than six million video views. He specializes in YouTube marketing for business. We’ll discuss the special sauce that make up excellent video production, and talk about a few case studies that both Josh and Cecilia have worked on recently. 6:00 pm: Doors open (come hungry! — eat, drink, be merry!) 6:20 p.m. The Showcase 6:30 pm: Presentations begin 7:30 pm: Your questions answered! 8:00 pm: Wrap-up, networking, etc.
- 5th Annual Holiday Meetup of Meetups
We're ending the year off right with the 5th annual Holiday Meetup of Meetups! The Holiday Meetup of Meetups is a year-end social mixer organized by several of Vancouver's Meetup groups, including • The Vancouver Blogger's Meetup • Third Tuesday • The Vancouver Entrepreneur Meetup • The Real Estate Technology Meetup • The Internet Marketing Think Tank Meetup • The Vancouver Sales Performance Meetup • The Socialized Lunch Meetup • The Young Professionals Meetup • The ByzHub Meetup. Join us on Monday December 10th at Ceilis to connect with others, share best practices, and create stronger communities. We're expecting more than 400 people in attendance, and with several other Meetups soon to be involved, the room's going to be packed, so please be sure to RSVP as soon as possible for a fun, casual night of networking. 6:00 pm: Arrival and registration 6:30 pm: 5-minute welcome and thanks to the sponsors 6:35 pm until late: Networking 8:00 pm: "Twitpic of the Night" Award *** If you're a member of multiple meetups, you will receive multiple invites. Please only RSVP for one. *** Important Notes — If you're going to drink, please be sure to arrange a ride home and tweet responsibly. — There is a suggested donation of $10 or canned goods - both of which will go to the Greater Vancouver Food Bank Society. Looking forward to seeing you there!
- Social Contesting: Top Tactics and Tips from the Trenches
Join Tamara Brooks (October 17 Media) and Mike Wei (Strutta.com) at this info-packed panel session. From Facebook Offers to Twitter campaigns, you'll learn everything you need to know about growing your fan base and revenues using sweepstakes, contests, giveaways, and other social campaigns. 6:00 pm: Doors open (come hungry! — eat, drink, be merry!) 6:20 p.m. The Showcase 6:30 pm: Presentations begin 7:30 pm: Panel — Your questions answered! 8:00 pm: Wrap-up, networking, etc.