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Talk, Happy Hour, and Free Book with Loyalty 3.0 Author Rajat Paharia

Join us for a special event featuring Rajat Paharia discussing his new book, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.

The first 75 attendees will receive a complimentary copy of Loyalty 3.0. Special thanks to Rajat, the folks at McGraw-Hill and Bunchball for providing the books and sponsoring this event.

In Loyalty 3.0, Rajat Paharia reveals how you can use behavioral economics, big data, social media, and gamification to inspire loyalty that lasts -- from everyone involved in the success of your business.

With a talk on how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among employees, customers and partners. Loyalty 3.0 focuses on everything you need to know inorder to build a loyalty and engagement program that drives a sustainable advantage for your business.

Rajat Paharia created the gamification industry in 2007 as the Founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat was working at the intersection of technology, design, and user experience at Phillips, IBM Research, and IDEO.

Doors open at 6:30pm, with the talk starting at 7pm (promptly), and book signing at 7:30pm. Food and drinks will be provided, you bring the participation and the great questions.

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  • julie

    I had the opportunity to meet with Rajat and learn more about his background and Loyalty 3.0 -

    July 30, 2013

  • Rajat P.

    Thank you everyone for attending and for your great questions and conversation. If anyone is interested in the slides, here's a link:

    And if you want to see a lot of case studies, register for this webinar that I did this morning: and we'll send you a link to the recording that has me walking through several!

    btw - I forgot to plug that we are hiring across a number of functions - ping us if there's a fit!

    July 24, 2013

    • Rajat P.

      And HUGE thanks to Carbon Five for hosting me this evening, and to David Hendee for being an awesome MC!

      July 25, 2013

    • Javier R.

      Hi Rajat! I'm Javier, I asked what is the next step for cyclist gaming in you book launch, and you dedicated my book to the chilean cyclists community (got it?). I recorded your answer, but unfortunately I couldn't understand what you explained. Could you please send me an email? just with basics ideas would be fine. Apologies for any inconvenience, but it is very important for us! many, many thanks! my email: [masked]

      July 26, 2013

  • David H.

    Thanks to all the attendees. And thanks to Rajat for a great talk, and to McGraw-Hill and the folks at Bunchball for the books. Enjoy!

    July 25, 2013

  • Steve B.

    Thanks Rajat and Carbon Five for the appetite-whetting talk. And, now I get to savor Rajat's book. So much to think about and digest. Thanks again!

    1 · July 24, 2013

  • Elina R.

    great presentation, good thoughts and insights on motivators and employee engagement - thank you!

    1 · July 24, 2013

  • Fanya Y.

    will have to come late....

    July 24, 2013

  • Axel B.

    Marketing researcher in the education space.

    July 24, 2013

  • David H.

    We're super excited to announce that Rajat, Bunchball, and the good folks at McGraw-Hill are hooking us up with some free copies of the book. If you're among the first 75 folks to walk through the door, you'll get a free copy. Pretty sweet, eh?

    July 22, 2013

  • Aneta K.

    bringing another gamification father ;-)

    July 16, 2013

  • Rajat P.

    Anyone interested in checking out a great use of gamification as a "reputation engine" in an active customer community should check out SAP Community Network: . They've seen some great results recently: and it looks like Laure Cetin from SAP will be at the meetup!

    1 · July 19, 2013

  • A former member
    A former member

    Looking forward to it!

    1 · July 18, 2013

  • David H.

    I'm definitely in.

    1 · July 16, 2013

  • Carter L.

    I'll be there along with my dogeared and marked up copy of Loyalty 3.0

    1 · July 15, 2013

  • Brook S.

    Looks like a great talk.

    1 · July 3, 2013

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