The 10 Biggest Mistakes in Early Stages Startup Marketing and How to Avoid Them

TLV Startup Hub
TLV Startup Hub
Public group

Google for Startups Campus

Ha-Umanim St 12 · Tel Aviv-Yafo

How to find us

Google for Startups Campus is easy to find, they are a super space and we thank them for supporting the general startup community. For TLV Startup Hub information see our website,

Location image of event venue


** Note the day! Monday Dec-2nd, final **

If there was only a way to learn how to avoid the next marketing mistakes you’re about to do? We can not stop you making your own mistakes, but we can teach you what the others did wrong. Come to learn from the best startup marketing expert, how to:

· Determine the proper market strategy for your startup.
· Target and identify potential clients.
· The 10 biggest mistakes in early stage startup marketing, and how to avoid them.

· Case studies - Startup marketing problems and solutions.
· Decision-making improvement based on market research.

***The talks are in Hebrew***


18:00 - 18:30 Gathering and Networking

18:30 - 18:35 Opening note

18:35 - 19:20 Eyal Zohar, 10 Deadly Mistakes in Startup Marketing and How to Avoid Them

19:20 - 19:30 Eyal Zohar, Q&A

19:30 - 20:15 Itai Elizur, Do's and Dont's in User Growth - Why you should think beyond Facebook ads?

20:15 - 20:25 Itai Elizur, Q&As

20:25 - 20:30 Closing Note: Elliot Hool, Fundraising without Marketing? Don't Do it

20:30 - 21:30 Networking

About the Speakers:

Eyal Zohar is a startup marketing expert and lecturer at Technion.

Eyal is a creative thinker by birth, a Product & Marketing Manager by Profession and an Entrepreneur at Heart.
• Know how to build and market great products and grow successful startups.
* Top high-tech & startup companies: Proov, Kenshoo, Amdocs, Nice, Comverse
* Full product life cycle management: strategy, roadmap, definition and launch.
* Manages global product and technology teams in Agile environment
* Large network and personal connections with innovative startups, leading accelerators and VCs
* Expert in Innovation & creative thinking: senior lecturer at leading universities & top companies

Itai Elizur is the COO of InboundJunction (, a content marketing agency specializing in helping startups and businesses increase their online visibility.
Prior to joining the Inbound Junction team, Itai worked as a Creative Manager at, and as the Director of Marketing at Infolinks, the 3rd largest website network in the world.

2Scots' ( co-founder Elliot Hool ( ) is a seasoned marketing leader. A former CMO at SimpleOrder and GetStocks, Elliot is well versed in successfully launching and growing Israeli B2B and B2C start-ups in the US, UK and Europe and is the veteran of three successful company exits.