Business Strategy

Getting attention as a B2B marketer is harder than ever. Posting more isn’t working. Being everywhere isn’t realistic. And most content disappears as fast as it’s published. This session is about using **one tool, a podcast, to expand your reach in oversaturated markets**. **Stephen A. Hart** will walk through how he built and scaled *Wait Just An Infosec* at **SANS Institute**, turning a single weekly show into a reliable way to put the brand’s thinking in front of the right people, without flooding the market or burning out the team. This is not a “start a podcast” talk. It’s about designing a podcast so it does real work for your business. You’ll see: * How to use a podcast to say what your brand stands for, clearly and consistently * How to reach new audiences by featuring people who already have trust and attention * How one long conversation can support marketing, sales, and partnerships at the same time You’ll leave knowing whether podcasting makes sense for your business and if it does, how to use it to extend your reach, strengthen your voice, and support growth without posting every day.

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

Is your exit plan about leaving, or about building a business that gives you choices? Exit planning isn't just for retirement it's about building value now. If you feel tied to daily operations and want freedom today, not just "someday," this training is for you. Join us for Exit Ready Every Day with Harry Moore of Plus Moore Business Mentoring. What you will learn: \- How to build a business that offers choices\, not obligations\. \- The principles of creating transferable value\. \- Strategies to reduce owner dependency so the business runs without you\. Stop waiting. Start building freedom. [Click Here to Register](https://bnicentralmaryland.com/en-US/eventdetails?eventId=TzCJ7PxJXcHc9jm%2F74A92A%3D%3D)

Join us for our [February Business Book Club](https://www.eventbrite.com/e/virtual-business-book-club-meeting-sat-228-tickets-1981657092709?aff=oddtdtcreator) as we dive into “**$100M Offers” by Alex Hormozi** — a powerful guide on creating irresistible offers that drive growth and revenue. This virtual discussion is open to members and guests and is perfect for: ✔️ Entrepreneurs and small business owners ✔️ Professionals looking to strengthen their value propositions ✔️ Anyone interested in practical, revenue-focused business insights Expect engaging conversation, real-world takeaways, and the chance to connect with like-minded professionals. *\*\*\* This event is sponsored by the Network Over 30 Community! \*\*\**