SaaS marketing

Getting attention as a B2B marketer is harder than ever. Posting more isn’t working. Being everywhere isn’t realistic. And most content disappears as fast as it’s published. This session is about using **one tool, a podcast, to expand your reach in oversaturated markets**. **Stephen A. Hart** will walk through how he built and scaled *Wait Just An Infosec* at **SANS Institute**, turning a single weekly show into a reliable way to put the brand’s thinking in front of the right people, without flooding the market or burning out the team. This is not a “start a podcast” talk. It’s about designing a podcast so it does real work for your business. You’ll see: * How to use a podcast to say what your brand stands for, clearly and consistently * How to reach new audiences by featuring people who already have trust and attention * How one long conversation can support marketing, sales, and partnerships at the same time You’ll leave knowing whether podcasting makes sense for your business and if it does, how to use it to extend your reach, strengthen your voice, and support growth without posting every day.

**Title**: Powering AI Through Data Modernization: Modernizing ETL with Databricks & Unity Catalog In this session, we will discuss how enterprises are modernizing their data platforms by migrating from legacy ETL tools (such as Informatica and traditional data warehouses) to Databricks Lakehouse architecture, and how Unity Catalog enables enterprise-grade governance, security, and discoverability across data and AI assets. We will start with food and drinks at 6pm and then move into the presentation at 6:30pm. The session will cover: * Why traditional ETL platforms are becoming a bottleneck for scale, cost, and AI adoption * How Databricks changes the data engineering and analytics operating mode * The role of Unity Catalog in centralized governance * How this foundation enables AI and Gene.AI use cases on trusted data * Q&A Our speaker for this event is **Hirenkumar Dholariya**. Hirenkumar Dholariya is a Senior Data Engineering Architect with 18+ years of experience modernizing enterprise data platforms for global Fortune 500 organizations, delivering up to 40% system performance improvement and 20–35% infrastructure cost reduction through large-scale migration from legacy ETL platforms to cloud-native Lakehouse architectures. He specializes in Databricks-based data engineering, Unity Catalog–driven governance, and building scalable, secure, and real-time analytics platforms. He has led multiple enterprise-wide transformations from tools such as Informatica and traditional data warehouses to Databricks, establishing governed data foundations using Unity Catalog and enabling advanced analytics and AI use cases on top of trusted data platforms. His leadership focuses on architecting durable data platforms, enabling teams to move faster with confidence, and translating data and AI investments into measurable business outcomes. *

## **1 Million Cups Loudoun – February 25 Business Presentation** **Featuring Seeman Saeed, Founder of LeakzAlert** **Wednesday\, February 25 \| 9:00 AM – 10:00 AM** **Venture X Loudoun** We’re excited to welcome **Seeman Saeed**, founder of **LeakzAlert**, to the 1 Million Cups Loudoun stage to share an innovative solution focused on prevention, protection, and smarter property management. **About the Business** LeakzAlert provides **water leak detection and monitoring services** designed to identify issues early and help prevent costly damage. By delivering proactive alerts and monitoring, LeakzAlert supports property owners and managers in protecting their assets, reducing risk, and avoiding unexpected disruptions. **Who Seeman Is Looking to Hear From** Seeman is eager to connect with professionals across: * Property management * Property maintenance companies * Home insurance providers * Hotels and hospitals * Homeowners * Anyone responsible for facility or property oversight **Current Focus** As LeakzAlert gains traction, Seeman is seeking feedback on: * Sales scalability * Sustainable growth strategies * Expanding market reach * Building strong industry partnerships **Why Attend?** * Learn about a service that directly impacts workplace success * Provide valuable feedback to a growing business * Connect with fellow entrepreneurs and community leaders * Be part of a collaborative, solutions-focused conversation **What is 1 Million Cups?** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through presentations and discussion. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us on **February 25 at 9:00 AM** for coffee, connection, and a meaningful conversation about communication, workforce development, and business growth. We look forward to seeing you there!

Join us for an engaging session focused on mastering the art of referral marketing within the Dupont Business Link community. Whether you are a seasoned network marketer or new to the world of professional networking, this event will provide valuable insights and strategies to help you grow your business through referrals. Our expert speakers will share their tips and tricks for building a strong referral network, maximizing business networking opportunities, and effectively utilizing business referral networking for success. Connect with like-minded professionals in a hybrid chapter setting, combining the benefits of in-person and online interactions. Don't miss this chance to boost your referral marketing skills and take your business to the next level with Dupont Business Link.

Attendance is $35 (cash, credit/debit card, or ApplePay - paid at the door), which includes water/soda/coffee, bread, choice of a plated lunch entrée, and a dessert assortment. Parking is also validated in the Reston Station garages (3 hours of validation). Join one of Northern Virginia's most successful business networking groups (part of BNI). Open to the public and is typically attended by business owners, business developers, and entrepreneurs. Meetings are typically attended by 30-40 members and guests. \*\*\*PLEASE RSVP here: [REGISTER HERE](https://square.link/u/0WvC6Eir) \*\*\*If you do not register on the BNI website, there may not be a seat available for you.

We will be meeting at Starbucks to learn together. Come with an online class you're already going through or an interest and we will try to connect you with a course where you can learn it. Already have a skill you want to contribute to a Kaggle Datascience competition? We will work on these too! Laptop required :)