Social Media Marketing

Getting attention as a B2B marketer is harder than ever. Posting more isn’t working. Being everywhere isn’t realistic. And most content disappears as fast as it’s published. This session is about using **one tool, a podcast, to expand your reach in oversaturated markets**. **Stephen A. Hart** will walk through how he built and scaled *Wait Just An Infosec* at **SANS Institute**, turning a single weekly show into a reliable way to put the brand’s thinking in front of the right people, without flooding the market or burning out the team. This is not a “start a podcast” talk. It’s about designing a podcast so it does real work for your business. You’ll see: * How to use a podcast to say what your brand stands for, clearly and consistently * How to reach new audiences by featuring people who already have trust and attention * How one long conversation can support marketing, sales, and partnerships at the same time You’ll leave knowing whether podcasting makes sense for your business and if it does, how to use it to extend your reach, strengthen your voice, and support growth without posting every day.

## **1 Million Cups Loudoun Special Event: Mentor–Mentee Business Matchmaking** **Tuesday\, February 11 \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us for a special edition of 1 Million Cups Loudoun designed to spark meaningful connections and accelerate business growth. Our **Mentor–Mentee Business Matchmaking Session** brings together entrepreneurs seeking guidance with experienced professionals ready to share their knowledge, insight, and real-world perspective. This live, interactive session is intentionally structured to help foster relationships that extend far beyond the meeting room. Whether you’re navigating a new stage of business, facing a challenge, or simply looking for trusted advice, mentorship can be one of the most powerful tools in your entrepreneurial journey. **What to Expect:** * Facilitated mentor–mentee introductions * Purposeful conversations focused on business growth * Opportunities to exchange ideas, experiences, and strategies * A supportive environment built on collaboration and community **Who Should Attend:** * Entrepreneurs looking for guidance and fresh perspective * Business owners ready to give back as mentors * Leaders who value connection, collaboration, and community-driven growth At 1 Million Cups Loudoun, we believe entrepreneurs grow stronger together — and this session is designed to help make those connections happen in real time. Come ready to connect, learn, and take the next step in your business journey.

The Social Collectives is an open Facebook group and a place where you can connect with people who are driven, ambitious, and looking to grow in their business. We'll share insights on how we've achieved success and provide helpful referrals to support one another while building meaningful relationships that will help us grow together! In-person meet-ups take the digital and bring it to life, and there is no cost to attend. Please park in the back of the building and not in front of the main entrance to allow the lunch crowd space to park. Stay for lunch and continue the conversation.

This **no gi class** focuses on **advanced [Brazilian Jiu-Jitsu](https://en.wikipedia.org/wiki/Brazilian_jiu-jitsu) concepts**, including takedowns, positional drilling, submissions, transitions, situational sparring, strategy development, and live training. While the class is scheduled for **90 minutes**, it may run longer depending on content and participation. This class includes both instruction as well as [rolling](https://www.howbjjworks.com/bjj-blog/2018/7/29/how-rolling-works-in-bjj) (sparring). The **drop-in fee** for non-members is **$20**, payable on-site. **Note:** We are located in **Suite #130**.

We will be meeting at Starbucks to learn together. Come with an online class you're already going through or an interest and we will try to connect you with a course where you can learn it. Already have a skill you want to contribute to a Kaggle Datascience competition? We will work on these too! Laptop required :)

## **1 Million Cups Loudoun – February 25 Business Presentation** **Featuring Jennifer Vitelli, Founder of ESL Thrive** **Wednesday\, February 25 \| 9:00 AM – 10:00 AM** **Venture X Loudoun** Join us at 1 Million Cups Loudoun as we welcome **Jennifer Vitelli**, founder of **ESL Thrive**, for a dynamic conversation focused on workforce communication, business growth, and supporting employees for long-term success. **About the Business** ESL Thrive provides **on-the-job English training designed specifically for business success**. Through customized instruction, Jennifer helps employees gain the language skills they need to communicate effectively, perform confidently, and thrive in their roles — ultimately strengthening the businesses they support. Her programs are tailored to meet the real-world needs of small businesses, ensuring employees learn practical workplace language that directly impacts productivity, team collaboration, and customer experience. **Who Jennifer Is Looking to Hear From** Jennifer is seeking feedback from business owners and leaders in industries such as: * Hospitality * Home services * Restaurants * Retail * Any business with employees whose first language is not English **Current Business Focus & Barriers** As ESL Thrive continues to grow, Jennifer is looking for insight around: * Overcoming barriers to business growth * Strengthening marketing strategy * Expanding business development efforts * Effectively reaching her target markets This is an excellent opportunity to share your perspective while supporting a business dedicated to empowering both employers and employees. **Why Attend?** * Learn about a service that directly impacts workplace success * Provide valuable feedback to a growing business * Connect with fellow entrepreneurs and community leaders * Be part of a collaborative, solutions-focused conversation **What is 1 Million Cups?** 1 Million Cups is a national program that brings entrepreneurs and communities together to learn, connect, and grow through presentations and discussion. Loudoun’s chapter meets on the 2nd and 4th Wednesdays each month. Join us on **February 25 at 9:00 AM** for coffee, connection, and a meaningful conversation about communication, workforce development, and business growth. We look forward to seeing you there!