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Making the Most of Your Email List

Email newsletters should still be a key part of your online communications work. A well-run email list strengthens your social media and website efforts to engage with your key audiences. In this short workshop, we will look at two key ways to run an effective email list: growing your list and making sure people keep reading what you send them.

We will look at best practices for list growth and engagement, and examine some key steps you can take to make your email list a more powerful tool to support your work. This workshop is for anyone who would like to make sure their email list growth, content and strategy are the most effective they can be.

Who should attend?

  • Nonprofits, charities and social enterprises who currently send email newsletters and want to take the next step to use their newsletter more effectively
  • Consultants who help nonprofits with their newsletters and want to share ideas

Speaker: Eric Squair

Eric Squair is an online communications consultant based at the Centre for Social Innovation in Toronto. He has been building and engaging with email lists for the past decade, working on staff with Greenpeace Canada and the Make Poverty History campaign to build their lists and engage with supporters. He is passionate and opinionated about what goes into an effective email marketing program, and is looking forward to hosting this workshop/discussion. You can find out more about the work Eric does at

If you RSVP and find out later that you can’t attend, please change your RSVP to “Not Attending” to accommodate others who may be interested.

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