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How did Lyft go from 0 to 1,000,000 rides in 1 year? Adam Fishman explains.
Lyft has used a fascinating combination of brand and performance marketing to grow at double-digit rates nearly EVERY WEEK for the last year, and Adam will tell us how they did it. Keep in mind, Lyft didn't exist at the start of 2012, which means it took them less than 2 years to complete 1,000,000+ rides, expand into 15 cities and grow from 30 to 80 employees. Yeah -- it's going to be a great talk.
Featured Guest: Adam Fishman (https://twitter.com/fishmanaf), Director of Growth at Lyft (http://lyft.com/).
Adam has a 10-year track record of driving major revenue improvements through strategic planning, customer acquisition, retention, and eCommerce site optimization with brands such as Shutterfly, Kodak, Expedia, Hotwire, Target, and Ford. In his current role Adam is leading the aggresive national expansion of Lyft.
Hosted by: Gagan Biyani (https://twitter.com/gaganbiyani), Co-Founder of the Growth Hackers Conference (http://growthhackersconference.com/).
Gagan is one of the original "Growth Hackers" and a leading authority on the topic. He co-founded Udemy and lead the team to over 5,000 courses and 500,000 members. Then, he joined Lyft as the Interim Head of Demand Marketing and started the Growth Hackers Conference -- the premier conference for internet marketers.
• 6:00 - Networking, Food & Drink
• 6:45 - Three Cool Hacks
• 7:00 - Fireside Chat
• 8:00 - More Networking
$20 Early Bird - $25 General Admission - $30 Last Minute (https://tradecrafted.eventbrite.com/)
THREE COOL HACKS?
At the beginning of each Meetup we feature three cool traction hacks (ux, growth or sales) created and executed by our members. Those willing to share their brilliance are rewarded with two things: lunch with our featured guest (on us) and five minutes on stage to explain what they did, how they did it, and what they learned.
Got a hack you'd like to share? Submit it here (https://docs.google.com/forms/d/139A_8gfFO67Ez_vacuzs4RgdJBCu22k93zJL0vX23RA/viewform).
Traction comes in many forms. A well-crafted on-boarding process. A subtle viral hook. A big sale to the right client and the right time. The skill-sets required may be different, but the goal is always the same: attract users, make them happy and keep them coming back.
Getting Traction is a community for UX, Growth and Sales/BD people that want to hear from leading practitioners, debate best practices and learn from those around them. We deliver actionable intelligence at every Meetup and encourage members to seek out cross-functional exposure.