Past Meetup

How do you drive user engagement by creating habits? Nir Eyal explains.

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How do you drive user engagement by creating habits? Nir Eyal explains.

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies like Twitter, Facebook, Pinterest and others create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal, himself a two-time Silicon Valley entrepreneur, regular contributor to TechCrunch, Forbes, and Psychology Today, will share the tactics companies use to build persuasive, engaging products in this fireside chat.

Featured Guest: Nir Eyal (, Habit Design Researcher and Blogger, (

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today.

Hosted by: Ryan Hoover (, Director of Product, PlayHaven ( & Creator, Startup Edition (

Ryan Hoover is the Director of Product at PlayHaven, the leading business engine for mobile games, and Creator of Startup Edition, a newsletter of weekly wisdom from successful founders, designers, and hackers. Ryan shares his insights on startups and product design on his blog with essays featured in Forbes, PandoDaily, and Fast Company.


• 6:00 - Networking, Food & Drink

• 6:45 - Three Cool Hacks

• 7:00 - Fireside Chat

• 8:00 - More Networking


$20 Early Bird - $25 General Admission - $30 Last Minute (


At the beginning of each Meetup we feature three cool traction hacks (ux, growth or sales) created and executed by our members. Those willing to share their brilliance are rewarded with two things: lunch with our featured guest (on us) and five minutes on stage to explain what they did, how they did it, and what they learned.

Got a hack you'd like to share? Submit it here (


Traction comes in many forms. A well-crafted on-boarding process. A subtle viral hook. A big sale to the right client and the right time. The skill-sets required may be different, but the goal is always the same: attract users, make them happy and keep them coming back.

Getting Traction is a community of UX, Growth and Sales people that want to hear from leading practitioners, debate best practices and learn from those around them. We deliver actionable intelligence at every Meetup and encourage members to seek out cross-functional exposure.