• Startup Improv! Twitter & AirBnB's secret weapon for sustaining company culture

    PURCHASE YOUR TICKET HERE. (https://www.eventbrite.com/e/how-do-you-build-better-teams-improvhq-demonstrates-tickets-10323627247) You must have a ticket from Eventbrite (https://www.eventbrite.com/e/improv-twitter-airbnbs-secret-weapon-for-sustaining-company-culture-tickets-10323627247) to attend. Interested in developing stronger culture within your startup? How about improving communication skills and learning fun games you can play in the office? Or maybe you just want to think faster on your toes? Well look no further, Improv is here!! Join us on February 19th, as ImprovHQ teaches you the same techniques they teach for $10,000's at Twitter, Zynga, and Salesforce to reinforce values of each company's startup culture. Play games like "Yes and" and "Make your partner look good," which will have you and your co-workers laughing it up, as you increase your reaction times and become more comfortable executing at light speed. Featured Guests: ImprovHQ (http://improvhq.com/) Co-Founders, Zoe Galvez (https://twitter.com/improv) & Betsy Crouch (https://twitter.com/coachsizzle) AGENDA • 6:00 - Networking & Food • 7:00 - ImprovHQ • 8:30 - Networking & Drinks PRICE $20 Early Bird - $25 General Admission - $30 Last Minute (https://www.eventbrite.com/e/how-do-you-build-better-teams-improvhq-demonstrates-tickets-10323627247) • Zoe Galvez, “Improv Gal,” has been teaching and performing improvisational acting and dance for over 10 years. As a professional actor and 10 year Main Stage company member of the nationally-acclaimed BATS Improv in San Francisco, she is one of the most beloved teachers of improvisation in the Bay Area and beyond. • Betsy Crouch has been inspiring peak performance through sales management, coaching and consulting for over 10 years. As a coach and improviser, Betsy is passionate about customizing ImprovHQ experiences to serve client objectives through the power of these universal principles. About Get Traction Get Traction is the event's arm of Tradecraft, a Bay Area educator focused on developing the brightest minds in UX, Growth, Sales, and Business Development. Get Traction has built out a network of the best people in the industry and now it's our mission to teach the community applicable skills to immediately use to increase productivity, user growth, and cohesion in the workplace. We don't believe in fire-side chats that waste your time. We want to see you increase your output the very next day after each one of our events. This is what we do. Welcome to the Get Traction community. Welcome to Get Traction events.

  • How do you drive user engagement by creating habits? Nir Eyal explains.

    PURCHASE YOUR TICKET HERE (http://tradecraftedbyryan.eventbrite.com/) You must have a ticket from Eventbrite to attend. How do you drive user engagement by creating habits? Nir Eyal explains. In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies like Twitter, Facebook, Pinterest and others create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal, himself a two-time Silicon Valley entrepreneur, regular contributor to TechCrunch, Forbes, and Psychology Today, will share the tactics companies use to build persuasive, engaging products in this fireside chat. Featured Guest: Nir Eyal (https://twitter.com/nireyal), Habit Design Researcher and Blogger, NirandFar.com (http://www.nirandfar.com/) Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today. Hosted by: Ryan Hoover (https://twitter.com/rrhoover), Director of Product, PlayHaven (http://www.playhaven.com/) & Creator, Startup Edition (http://startupedition.com/) Ryan Hoover is the Director of Product at PlayHaven, the leading business engine for mobile games, and Creator of Startup Edition, a newsletter of weekly wisdom from successful founders, designers, and hackers. Ryan shares his insights on startups and product design on his blog with essays featured in Forbes, PandoDaily, and Fast Company. AGENDA • 6:00 - Networking, Food & Drink • 6:45 - Three Cool Hacks • 7:00 - Fireside Chat • 8:00 - More Networking PRICE $20 Early Bird - $25 General Admission - $30 Last Minute (http://tradecraftedbyryan.eventbrite.com/) THREE COOL HACKS? At the beginning of each Meetup we feature three cool traction hacks (ux, growth or sales) created and executed by our members. Those willing to share their brilliance are rewarded with two things: lunch with our featured guest (on us) and five minutes on stage to explain what they did, how they did it, and what they learned. Got a hack you'd like to share? Submit it here (https://docs.google.com/forms/d/139A_8gfFO67Ez_vacuzs4RgdJBCu22k93zJL0vX23RA/viewform). GETTING TRACTION? Traction comes in many forms. A well-crafted on-boarding process. A subtle viral hook. A big sale to the right client and the right time. The skill-sets required may be different, but the goal is always the same: attract users, make them happy and keep them coming back. Getting Traction is a community of UX, Growth and Sales people that want to hear from leading practitioners, debate best practices and learn from those around them. We deliver actionable intelligence at every Meetup and encourage members to seek out cross-functional exposure.

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  • Growth Hackers Conference

    Computer History Museum

    PURCHASE YOUR TICKETS HERE (http://www.ghc3.eventbrite.com) "The best conference series on growth to emerge in Silicon Valley." - Andrew Chen DRIVING REPEATABLE AND SCALABLE GROWTH If you work in consumer tech, this is your mission. You know about the rise of growth teams at nearly every Silicon Valley startup the past few years and about "growth hacking as the new marketing" thanks to these posts by Sean Ellis (who coined the term) and Andrew Chen (who popularized it). Silicon Valley has collectively realized two things: (1) Growth doesn't happen simply by having a good product (2) Traditional marketing techniques are often not effective at driving growth online. There is no one-size-fits all approach that works. The challenge is in the details and figuring out where to focus for your own company. The Growth Hackers Conference was formed to share learnings from the top growth experts in the world who've been been there, done that. If you are a tech entrepreneur, marketer, or developer, this conference is for you. Since forming this first-of-its-kind conference one year ago, Erin & Gagan have hosted over 700 attendees to learn about this fast-evolving topic with the latest insights. WHAT WILL I LEARN? Join us on Nov 7th for an insider's look at strategy and tactics used to drive user growth into the millions. Our colleagues give us a rare look at approaches behind legendary companies like Square, LinkedIn, Quora, Paypal and Facebook, as well as some up and coming successes. Here are a just a few of the questions and topics you'll hear covered in-depth at this year's conference: How does your stage and your type of business impact what you should be doing? What should you be measuring? Should you form a growth team? Should you spend money on paid channels? FEATURED SPEAKERS • Jared Fliesler (https://twitter.com/JaredSF) Current: Partner, Matrix Partners (http://www.matrixpartners.com/) Former: VP of User Acquisition Square (https://squareup.com/) • Andy Johns (https://twitter.com/ibringtraffic) Current: EIR, Greylock (http://www.greylock.com/) Former: Growth PM at Quora (http://quora.com/), Twitter (https://twitter.com/), & Facebook (https://www.facebook.com/) • Sean Ellis (https://twitter.com/SeanEllis) Current: Founder & CEO, Qualaroo (https://qualaroo.com/) Former: Interim Marketing Exec. at Dropbox (https://www.dropbox.com/), Eventbrite (https://www.eventbrite.com/) • James Currier (https://twitter.com/JamesCurrier) Current: Co-Founder, Ooga Labs (http://www.oogalabs.com/) Former: IronPearl (http://www.ironpearl.com/), Tickle • Elliot Shmukler (https://twitter.com/eshmu) Current: VP Growth, Wealthfront (https://www.wealthfront.com/) Former: LinkedIn (http://www.linkedin.com/), Ebay (http://www.ebay.com/) • Stan Chudnovsky (https://twitter.com/stan_chudnovsky) Current: VP Growth, Paypal (http://paypal.com/) Former: IronPearl (http://www.ironpearl.com/), Ooga Labs (http://www.oogalabs.com/)

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  • How did Lyft go from 0 to 1,000,000 rides in one year? Adam Fishman explains.

    PURCHASE YOUR TICKET HERE (https://tradecrafted.eventbrite.com/) You must have a ticket from Eventbrite to attend. How did Lyft go from 0 to 1,000,000 rides in 1 year? Adam Fishman explains. Lyft has used a fascinating combination of brand and performance marketing to grow at double-digit rates nearly EVERY WEEK for the last year, and Adam will tell us how they did it. Keep in mind, Lyft didn't exist at the start of 2012, which means it took them less than 2 years to complete 1,000,000+ rides, expand into 15 cities and grow from 30 to 80 employees. Yeah -- it's going to be a great talk. Featured Guest: Adam Fishman (https://twitter.com/fishmanaf), Director of Growth at Lyft (http://lyft.com/). Adam has a 10-year track record of driving major revenue improvements through strategic planning, customer acquisition, retention, and eCommerce site optimization with brands such as Shutterfly, Kodak, Expedia, Hotwire, Target, and Ford. In his current role Adam is leading the aggresive national expansion of Lyft. Hosted by: Gagan Biyani (https://twitter.com/gaganbiyani), Co-Founder of the Growth Hackers Conference (http://growthhackersconference.com/). Gagan is one of the original "Growth Hackers" and a leading authority on the topic. He co-founded Udemy and lead the team to over 5,000 courses and 500,000 members. Then, he joined Lyft as the Interim Head of Demand Marketing and started the Growth Hackers Conference -- the premier conference for internet marketers. AGENDA • 6:00 - Networking, Food & Drink • 6:45 - Three Cool Hacks • 7:00 - Fireside Chat • 8:00 - More Networking PRICE $20 Early Bird - $25 General Admission - $30 Last Minute (https://tradecrafted.eventbrite.com/) THREE COOL HACKS? At the beginning of each Meetup we feature three cool traction hacks (ux, growth or sales) created and executed by our members. Those willing to share their brilliance are rewarded with two things: lunch with our featured guest (on us) and five minutes on stage to explain what they did, how they did it, and what they learned. Got a hack you'd like to share? Submit it here (https://docs.google.com/forms/d/139A_8gfFO67Ez_vacuzs4RgdJBCu22k93zJL0vX23RA/viewform). GETTING TRACTION? Traction comes in many forms. A well-crafted on-boarding process. A subtle viral hook. A big sale to the right client and the right time. The skill-sets required may be different, but the goal is always the same: attract users, make them happy and keep them coming back. Getting Traction is a community for UX, Growth and Sales/BD people that want to hear from leading practitioners, debate best practices and learn from those around them. We deliver actionable intelligence at every Meetup and encourage members to seek out cross-functional exposure.

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