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How to get ahead in advertising and gaming

Transmedia SF: How to Get Ahead in

Advertising and Gaming

Drivers in the evolution of transmedia and new uses of tools and techniques are explored by gaming and advertising experts.



Advertising has been a key driver of media technologies since the inception of the ad campaign and the earliest days of branding. Add to this, today's pervasive gaming platforms and methodologies and we have two major industries that are both being driven by and driving the evolution of transmedia.

Join us and our panel of advertising and gaming experts as we explore the latest developments in ad campaigns, gaming and experiential marketing.


6:00 pm – Doors Open for Drinks, Demos and Networking

6:30 - 8:00 pm – Presentations and Panel Discussion

Guthrie Dolin - Principal, Brand and Strategy, Odopod

Guthrie Dolin is a seasoned creative executive and an entrepreneur. He has founded two award-winning agencies and partnered to launch numerous enterprises. Currently, Guthrie is Director of Strategy at Odopod, a full-service digital agency that develops innovative experiences for world class consumer brands. Odopod’s clients include Nike, Google, Sony and Tesla Motors. Guthrie holds a Bachelors Degree from the California College of Arts (CCA). He lives in Berkeley with his wife and two kids.

Frank Marquardt - Director of Content Strategy, Barbarian Group

Frank serves as director of content strategy. Previously, he was director of content strategy at Native Instinct; executive editor and content producer at SustainLane, a sustainability startup; and managing editor at WetFeet, a career information publisher. Frank has also worked as a freelance writer and editor and done a bunch of other stuff, too.

Finnegan Kelly - CEO and Co-Founder, The Go Game

Started in 2001 in collaboration with his good friend Ian Fraser, The Go Game was the first location-based game of it’s kind. In a time before flash mobs and check-ins, hundreds of San Francisco adventurers came out each month to play one of their hand-crafted urban games, weaving actors and creative stunts with trivia and location based clues. Over the past 10 years The Go Game has evolved into the leader in corporate team building running over 50 events a month around the world. They hold the record for the world’s largest mobile phone game with an event in Dallas that featured over 2500 players. To date, over 1 million players have experienced their blend of fun and creativity, and they have grown to a 3 million dollar company with 20 employees across the country. Finnegan is responsible for the technical side of the company and which is poised to release its first iPhone App for SXSW. In his spare time, Finnegan is a jazz piano player around the Bay Area, performing at Revolution Café and Yoshi’s.

Moderator: Beth Rogozinski, CEO, D2S Games, Co-Founder/CEO, Match Factor

8:00 pm - 60 Second Soap Box

This is your time and your platform to share with the community what you are working on, if you are hiring or looking for collaborators, if you're looking for work or hosting an event. Anything goes - as long as it's transmedia related ;-)

Following our community segment, we'll continue to network until the doors close at 9:00pm.

With special thanks to our sponsors:

Match Factor

Join or login to comment.

  • Maya

    Thank you Aline for recording and posting:)

    May 1, 2012

  • Beth

    It was great to get the advertisers perspective on Transmedia - and to get a sneak peek at some new campaigns!

    May 1, 2012

  • Lotus C.

    Interesting POVs

    May 1, 2012

  • Paul L.

    My first Meetup and it was worth it. Great format, professionally run, excellent speakers, my compliments to the organizers. I left with many new idea's and contacts that should help me refine my Business and Marketing Plans.

    May 1, 2012

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