Hi everyone,
I've gotten great responses from quite a few individuals and companies
who were interested in speaking in the course. Once I have a coherent
syllabus, dates and topics for each talk, I will email the list back
with the information so that those interested can have a chance to
attend. I've also received many queries about how to participate in
the course, and I will seek out more information about how to do so
through UCLA extension, and also get back to the list on that issue.
Many thanks for everyone's generous help, very much appreciated.
Jean-François
On Dec 19, 2013, at 11:12 AM, Jeff Hoffer wrote:
> +1
>
> I would be very interested in this talk personally and I know my
> employer would be interested in me seeing it as well.
>
> Thanks, Fawn and Trisha, for offering up your time to put together
> the presentation and share with us.
>
> Jeff Hoffer
>
> On Dec 19, 2013, at 10:32 AM, Fawn Kazati
> <[address removed]> wrote:
>
>> Hi Judy-
>>
>> Of course we wouldn't
>> 1.) Reference or discuss CURRENT campaigns
>> 2.) Discuss anything without permission from both Saatchi PR and
>> Toyota
>> 3.) Much of what we'll be reviewing is public knowledge - we'll be
>> talking about how we've leveraged data (that Toyota does NOT own)
>> to inform the shopping narrative
>>
>> If you have any concerns or recommendations, though, I'd be happy
>> to hear them!
>>
>> Thanks,
>> Fawn
>>
>>
>>
>> Fawn Kazati
>> Content Strategy Director
>> [address removed]
>>[masked] T
>>[masked] F
>>[masked] C
>> Saatchi & Saatchi LA
>> Nothing is Impossible
>>
>> <mime-attachment.jpg>
>>
>>
>>
>> From: Judy Hwang <[address removed]>
>> To: [address removed],
>> Date: 12/19/[masked]:05 AM
>> Subject: RE: [ia-55] Speakers for course on data
>> entrepreneurship
>> Sent by: [address removed]
>>
>>
>>
>> Hi Fawn,
>>
>> That is nice of you to volunteer to present Saatchi's work to the
>> students. But I was just wondering if it is ethical for you to
>> share Toyota's current campaigns. I mean, doesn't Saatchi have an
>> NDA with Toyota as one of their preferred vendors?
>>
>> Thanks,
>> Judy
>>
>> To: [address removed]
>> Subject: Re: [ia-55] Speakers for course on data entrepreneurship
>> From: [address removed]
>> Date: Wed, 18 Dec[masked]:04:36 -0500
>>
>> Hi Jean-Francois:
>>
>> Are you still looking for presenters for your course? If so, Trisha
>> Mitra, our Business Intelligence Director, and I would like to
>> speak about "Using Big Data to Persuade Purchase"
>> (Loyalty Cards, Predictive Advertising, Quantifying Emotions to
>> enable Automotive Purchases).
>>
>> We feel that your students would be very interested in learning how
>> a large advertising agency (Saatchi and Saatchi) uses data, how we
>> distill numbers into insights and ultimately, how this furthers
>> customer intent for Toyota purchases.
>>
>> Our source material will come from the collective knowledge
>> gathered from a cumulative 30 years in advertising / analytics as
>> well as case studies for our current work with Toyota.
>>
>> Please let us know-
>>
>> Thanks!
>> Fawn
>>
>> Fawn Kazati
>> Content Strategy Director
>> [address removed]
>>[masked] T
>>[masked] F
>>[masked] C
>> Saatchi & Saatchi LA
>> Nothing is Impossible
>>
>>
>>
>>
>>
>> From: Jean-François Blanchette <[address removed]>
>> To: [address removed],
>> Date: 12/11/[masked]:26 AM
>> Subject: [ia-55] Speakers for course on data entrepreneurship
>> Sent by: [address removed]
>>
>>
>>
>> Hi everyone,I am a professor in the Department of Information
>> Studies at UCLA, where I teach courses related to design,
>> electronic documents, and the computing infrastructure. Many of our
>> graduates are active members within the LA-UX group (Lynn Boyden of
>> course, but many others), and our informatics track features an
>> increasing number of courses that prepare students for this career,
>> including design, HCI, user experience, metadata, digital
>> preservation, ethnographic methods, databases, information
>> economics, data curation, etc.
>> I am teaching a course next term on "Quantification and the social
>> life of data" or more succinctly, Data Entrepreneurship (see the
>> description below). I am looking for speakers who can talk to how
>> they innovate and leverage data to generate value --- economic,
>> social, institutional. This can take place at any point of the data
>> lifecycle --- creation/collection, classification, description/
>> metadata, processing, access, visualization. For example, students
>> would be interested in hearing how ParkMe collected the data for
>> their database and how it's kept current; or the obstacles NextLeaf
>> Analytics faced when designing their cookstove sensor; or the
>> standardization involved in creating a faculty dossier systemat
>> UCLA that centralizes data relative to the professional activities
>> of faculty. Things of that sort.
>> The course will take place at UCLA, every Tuesday morning, from
>> 9-12h30, from January 7 to March 11. In practice, this means there
>> are 8 dates available: 1/14, 1/21, 1/28, 2/4, 2/11, 2/18, 2/25,
>> 3/4. Ideally the presentations would take place at around 9, for
>> about an hour, with more time for questions. In exchange, I can
>> provide you with publicity --- I will advertise and open your talk
>> to the whole department, and to other as well, including
>> statistics, and you might just make contact with new recruits if
>> you are looking to expand. Oh, and I'll pay for your parking, don't
>> thank me, that's just how we roll in public universities.
>> Don't hesitate to contact me if you're interested, I am hoping to
>> finalize my syllabus within the next couple of weeks.
>> Jean-François
>> -----
>> Quantification and the social life of data
>> Winter 2014, Prof. Jean-François Blanchette
>> How do numbers come to represent things? Where does data come from?
>> Answering these questions is essential to understanding data's
>> power to persuade, but also to leverage its capacity for social,
>> economic, and institutional innovation. The current deluge of data
>> is produced by a number of new sources, among others:
>> o New cheap sensors embedded in the environment — The proliferation
>> of cheap sensors has allowed systems designers to gather
>> measurements from new sources. A smartphone, for example, contains
>> a microphone, a camera, an accelerometer, a touch screen, and a
>> GPS. Weight scales post data automatically to the Internet;
>> o Automatically generated through online interactions — every
>> interaction on a course management system, for example, generates
>> multiple data points;
>> o Structuration of existing data sources — The LA Times homicide
>> blog is a good example of how existing data sources (i.e., coroner
>> reports released by the LAPD) can be turned into structured data
>> and provide for new forms of data journalism;
>> o Brute force creation — The Pandora music system was built from
>> the "Music Genome Project." Each song has been codified
>> individually by ear and hand, using about 400 attributes;
>> o Analysis and visualization of existing data sources — data sets
>> and software tools for statistical analysis and visualization have
>> become widely available;
>> o Crowdsourcing of evaluation — On electronic commerce platforms,
>> Yelp, reputation systems, etc., users can attribute ratings,
>> evaluations, rankings to people, services, objects;
>> Students will read about quantification and datafication from a
>> broad range of perspectives, and engage in practical exercises that
>> will hone their skills at analyzing how the world becomes number,
>> and at identifying opportunities for data entrepreneurship in the
>> service of social, institutional, or economic value. The final
>> project will involve the creation of a new kind of metric, using
>> any one of the sources listed above, along with the analysis of the
>> social and technical dynamics that will support the success and
>> effectiveness of the metric.
>>
>> --
>> Jean-François Blanchette, Associate Professeur
>> Dept. of Information Studies, UCLA
>> https://polaris.gs...
>>
>>
>>
>>
>>
>> --
>> Please Note: If you hit "REPLY", your message will be sent to
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>> ) from The Los Angeles User Experience Meetup.
>> To learn more about Jean-François Blanchette, visit his/her member
>> profile
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>> Meetup, POB 4668 #37895 NY NY USA 10163| [address removed]
>>
>>
>>
>>
>>
>> --
>> Please Note: If you hit "REPLY", your message will be sent to
>> everyone on this mailing list ([address removed])
>> This message was sent by Fawn Kazati ([address removed])
>> from The Los Angeles User Experience Meetup.
>> To learn more about Fawn Kazati, visit his/her member profile
>> To report this message or block the sender, please click here
>> Set my mailing list to email me As they are sent | In one daily
>> email| Don't send me mailing list messages
>>
>> Meetup, POB 4668 #37895 NY NY USA 10163| [address removed]
>>
>>
>>
>>
>> --
>> Please Note: If you hit "REPLY", your message will be sent to
>> everyone on this mailing list ([address removed])
>> This message was sent by Judy Hwang ([address removed]) from
>> The Los Angeles User Experience Meetup.
>> To learn more about Judy Hwang, visit his/her member profile
>> To report this message or block the sender, please click here
>> Set my mailing list to email me As they are sent | In one daily
>> email| Don't send me mailing list messages
>>
>> Meetup, POB 4668 #37895 NY NY USA 10163| [address removed]
>>
>>
>>
>>
>>
>> --
>> Please Note: If you hit "REPLY", your message will be sent to
>> everyone on this mailing list ([address removed])
>> This message was sent by Fawn Kazati ([address removed])
>> from The Los Angeles User Experience Meetup.
>> To learn more about Fawn Kazati, visit his/her member profile
>> To report this message or block the sender, please click here
>> Set my mailing list to email me As they are sent | In one daily
>> email | Don't send me mailing list messages
>>
>> Meetup, POB 4668 #37895 NY NY USA 10163 | [address removed]
>
>
>
>
> --
> Please Note: If you hit "REPLY", your message will be sent to
> everyone on this mailing list ([address removed])
> This message was sent by Jeff Hoffer ([address removed]) from The Los
> Angeles User Experience Meetup.
> To learn more about Jeff Hoffer, visit his/her member profile
> To report this message or block the sender, please click here
> Set my mailing list to email me As they are sent | In one daily
> email | Don't send me mailing list messages
>
> Meetup, POB 4668 #37895 NY NY USA 10163 | [address removed]
--
Jean-François Blanchette, Associate Professeur
Dept. of Information Studies, UCLA
https://polaris.gs...