UX Nights: Typography

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This week will be focusing on Typography. The first half will consist of eating and mingling. Then we'll have some talks that will teach us and inspire us.

Sign up for UX Nights Office Hours. Book a one-on-one 30 minute session to review your portfolio, resume, or discuss anything you would like.

UX Nights Office Hours: http://bit.ly/ux-nights

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6:00 - 6:30 Networking and Food
6:30 - 8:00 Talks
8:00 - 8:30 Hanging Out

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## Talks

### Typography in Practice
by: Rose DiSanto

Ellen Lupton says that “typography is what language looks like.” Tonight we take a critical look at typographic language and form. And how typography can shift meaning of the words we use.

### Layering the brand
by: Bernardo Margulis

If branding is the outer layer and how we present, how superficial is it? A logo, some colors, and a business card seem to suffice, but are they enough? What role do user experience, typography, and even sound play in transforming a branding program from a thin veneer to a solid structure?

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## About our Speakers

### Rose DiSanto

Rose DiSanto, principal and founder of DiSanto Design, is an accomplished, award-winning graphic designer, teacher, and incurable volunteer. She has worked with Fortune 500 companies like Apple Computer, Sheraton Hotels and Reebok but her true passion lies with helping both local and national nonprofit, educational and arts-based organizations spread their message and their work. Organizations like the American Cancer Society, New England Conservatory of Music, Bridge Boston Charter School, Paul Newman’s The Hole in the Wall Gang Camp, and The Steppingstone Foundation to name a few.

Rose is an adjunct professor or graphic design at Jefferson University and teaches workshops at both the primary and secondary school level in the Philadelphia school district. She currently sits on the board of AIGA Philadelphia where she founded the city’s first mentoring program for graphic designers. The program is now in its 10th year and has become a model for other cities. Currently, Rose is spearheading the committee for Civic + Community Engagement—a new initiative that seeks to engage AIGA’s membership of creative thinkers, problem solvers and designers with the greater community at large. And each summer she spends some time as a camp counselor volunteer with The Hole in the Wall Gang Camp.

Rose holds a degree in Visual Communications from the University of Delaware and a Masters in the Arts in Education from Harvard University.

Website: http://disantodesign.com
LinkedIn: http://linkedin.com/in/rose-disanto-3550504

### Bernardo Margulis

Bernardo is a graphic designer, creative director, and educator based in Philadelphia. He holds an MFA in Graphic and Interactive Design from Temple University’s Tyler School of Art, a Certificate in Typeface Design from Cooper Union, and is an IBM-trained Design Thinking facilitator. His 12+ years work experience range from small and large studios, to agencies, to multinational entertainment groups, and clients in from various industries in the USA and abroad. His work has been awarded and shown across the globe. During the day, Bernardo is the creative director for Drexel University's Institutional Advancement; he moonshines as vice president for AIGA Philadelphia; and produces creative projects—personal and freelance—under This Makes Me Happy.

Website: http://thismakesmehappy.co
LinkedIn: http://linkedin.com/in/thismakesmehappy