Beyond Bugs and Feature Requests: Tips for Designing a Beta Feedback Program

Beta programs are often run without the involvement of a UX researcher and may rely heavily on user self-report, focusing on identifying bugs and missing features. However, beta programs present an opportunity to understand customers and their needs more deeply.

Amanda Nance will share key takeaways she learned while designing a mixed methods beta feedback program to (1) understand customer usage, (2) measure usability, and (3) identify opportunities to enhance features before the product is released to a broader audience.

This event will take place in-person at the TEKsystems office. Park in the parking garage - it's free! Pull a ticket when you enter, but you will not need to have it validated. Food and drinks will be provided, too!