August 13, 2010
Currently, Predictably Irrational Dan Ariely. But I've fallen out of love of the whole persuasion design thing. Overall, the first book i read on the subject was Don Norman design of everyday things.
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful. Alan Cooper. Courtesy of uxquotes.com
EA for LBi