Past Meetup

Content Strategy Night! Intersections with UX; PB&J; and Sex, Drugs and Disease

This Meetup is past

144 people went

Price: $1.00 /per person

Google

5 Cambridge Center · Cambridge, MA

How to find us

Enter the glass doors, smile and wave, turn left, and head up to Floor 5.

Location image of event venue

Details

We gather every month for engaging presentations and lively discussions! This group gives UX researchers in the Greater Boston community the chance to interact with each other more frequently. Each event features three speakers to talk about something a good designer finds interesting along with discussions about UX processes, techniques and much more!

1. Meeting at the Intersection of UX Design and Content Strategy (6:35-7:00)

By Marli Mesibov | LinkedIn (http://www.linkedin.com/in/marlim) | Twitter (http://www.twitter.com/marsinthestars)

Let’s talk about content strategy. Let’s talk about UX design. Let’s talk about real-world experiences. In this talk we’ll look at six scenarios where UX and content strategy combine to make our work better and our lives easier. Attendees will learn when to pull content strategy into a UX design project, some content strategy "quick wins" that UX designers can implement, UX questions to ask at the start of every project, and what to do when a UX project feels stuck in the mud.

About Marli. Marli Mesibov is a content strategist with a passion for the user experience. Her work spans websites, web applications, and mobile for enterprise companies and startups across the country. She is currently the Director of Content Strategy at Mad*Pow, a design agency in Boston with a focus on designing for people. Marli is the managing editor at UX Booth, and a frequent conference speaker. She can also be found on Twitter (http://www.twitter.com/marsinthestars), where she shares thoughts on UX design, content strategy, and Muppets. You can learn more about Marli and her work at http://marli.us (http://marli.us/)

2. Content & UX Go Together Like PB&J (7:00-7:25)

By Caroline Roberts | Linkedin (https://www.linkedin.com/pub/caroline-roberts/0/b72/68b) | Twitter (https://twitter.com/pepperypen)

By Krista Siniscarco | Linkedin (https://www.linkedin.com/in/kristasiniscarco) | Twitter (https://twitter.com/kristasinis)

Not unlike peanut butter and jelly, content strategy and user experience design can be consumed separately—but the results are so much tastier when you put them together. This presentation will cover how the PB&J strategy took shape in two, very different, projects: one an information-heavy site for medical students and physicians (http://medicineandthemilitary.com/) and the other an entertainment site that promoted a TV movie (http://killingjesus.nationalgeographic.com/). The content strategist and UX designer will talk about their collaboration, their process for each case study, how their approach changed between projects, how they came to form their successful partnership, and what they have learned along the way.

About Caroline. Caroline Roberts is currently senior content manager at Mullen Lowe Boston, where she works on such brands as the Department of Defense, Ernst & Young, the National Geographic Channel, and PepsiCo. Before joining an ad agency, Caroline worked for Fidelity Investments, and she managed the Careers & Money and Technology channels for how-to website Life123.com. In a past life, she supervised writers and content managers for a video search service in San Francisco, where she also indexed and managed content for AOL, the NFL, and PBS. Since she enjoys organizing content and finding patterns, she never met a spreadsheet she didn’t like.

About Krista. Krista Siniscarco is Associate Director, UX Strategy at BEAM Interactive. Krista’s focus on research and strategy, combined with her background in user experience design, allows her to bridge the strategy and design practices at BEAM. She has worked on brands such as American Greetings, Department of Defense, National Geographic Channel and Fidelity Investments. Before making the transition to an agency, Krista worked for several years in higher education as an educational technologist specializing in instructional design, visual design, and media literacy. She combines her background in teaching and learning with design research, design thinking, service design, and strategy to advocate for the user and design user-centric digital experiences.

3. Sex, Drugs, and Disease: Designing for Uncomfortable Topics (7:25-7:50)

By Jonathan Abbett | Twitter (https://twitter.com/jonabbett)| LinkedIn (https://www.linkedin.com/in/jabbett)

Not every product can have cheeky, casual content — especially in healthcare, when patients and families may be overwhelmed with cancer diagnoses, recovering from abuse, or afraid of stigma and discrimination. At ACT.md, our design team encountered this in a dramatic way: Massachusetts law requires that a patient's authorization for sharing health data include specific call-outs for (really) sensitive conditions, and our application's authorization agreement—shown front-and-center during user enrollment—had to comply. This show-and-tell talk will share the best practices and assumptions behind our patient authorization design, plus our experiences testing it with patients and families.

About Jonathan. Jonathan Abbett is Director of User Experience at ACT.md, a Boston healthcare startup with user experience as its foundation. He has spent his entire career in healthcare, designing and building software for patients, care providers, and researchers at Boston Children's Hospital, Massachusetts General Hospital, Harvard Medical School, and the Novartis Institutes for BioMedical Research. With a background in computer science, Jonathan is also passionate about strengthening the designer-developer relationship and encouraging UX designers to lead software teams.

4. Catalyst! (8:00 -9:00)

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Parking
You may want to allow extra time to find a parking space, but street parking is available on the side streets. Pilgrim Parking (http://www.pilgrimparking.com/boston-parking-garages/kendall-square-south-garage.htm), 350 Kendall Street has an $8 rate if you enter after 4pm. Here's a landmark of where to find us.

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Why are you charging $1?
It takes a good amount of effort and time to put on these events. The nominal $1 fee and checkout process serve to verify your attendance and provide a more accurate headcount — and ensure a much better networking experience! Your modest support does enable and encourage us to continue improving these events.

Sales and Recruiters
We appreciate your interest in our events; however, in order to keep the focus on learning and having fun in a casual environment, we request that you not engage in marketing, sales, or recruitment business at our meetups. If you would like to attend or mingle with our members in a professional capacity to promote a product or recruit, please contact us directly about sponsorship opportunities through the Meetup site.

Looking for speakers!
If you messaged your an abstract of your talk to us in the past and haven't received a response yet, please message it again. Your message may have been buried in layers of emails. Reminders are really helpful!