Gamification in UX

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PA Consulting

10 Bressenden Place · London

How to find us

Across Victoria Station, 7th floor

Location image of event venue


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Gamification or Gameful Design has been an increasingly popular approach for improving the user’s motivation and experience when interacting with digital applications. As a result, the number of gameful designers has been steadily increasing in the past years, as well as the reports of successful gamification projects.

We invite you to a night of networking and discussion on the design principles of gamification with experts in the field. Admission is free, venue & refreshment is sponsored by PA Consulting Group.

Speakers Lineup:

[1] Andrzej Marczewski ( is a Gamification Consultant & Designer. Senior Solution Consultant at Motivait. Founder and blogger at Gamified UK ( Judge for the 2013, 2014, 2015 and 2016 Serious Play Awards. Keynote speaker on gamification at events including Gamification World Congress 2013 / 2014 /2015, CGCloud, SocialNow in Portugal, Ark Group annual conference and others. Awarded "Best Contribution to the Gamification Industry" at the 2016 Gamification World Congress. Since 2011, he has been involved in all things gamification, has been voted one of the top 3 gamification experts in the world by Gamification World Congress four years running and winning the accolade in 2016.

Andrzej will give talk on using gamification to ensure user centric design, considering player type lenses and more.

[2] Daniel Meusburger ( is an Innovation and UX Manager at Accenture, focusing on emerging technology such as mixed reality and artificial intelligence. He has been involved in gamification since 2012 ranging from behaviour change research to enterprise level gamification and international speaking on the topic. At Accenture, he led gamification efforts in Austria, Germany and Switzerland before moving to the UK. Currently, he focuses on the interaction and behaviour design of voice interfaces and virtual agents. One of his current projects aims to help senior people in the UK live more independently and socially connected (

Daniel will be speaking on UX Lessons from Enterprise Gamification Projects with over 300,000 employees.

[3] Vasilis Gkogkidis ( is a gamification trainer working for GAMIFICATION+ LTD, organiser of Gamification Europe, Lego Serious Play facilitator and a PhD researcher at the University of Sussex where he researches gamification, innovation and crowdsourcing. He has delivered gamification seminars in the UK, Thailand, Malaysia, Italy, Turkey, Dubai and Greece. His talk will explain analysing rules in games to designing rules for gamified systems so that interesting experiences can be created for the players while realising business goals.

[4] Jacque Qarbozian ( and [5] Alex Pritchard ( are digital consultants at PA Consulting Group. Jacque is a user experience consultant and Alex is a full stack developer consultant. They will be talking through how PAs iLab designed a game to simulate what an IoT ecosystem looks like for the Google Cloud: GCPNext16 event. The game demonstrates how smart decisions can be made through the collection of sensor data from connected IoT devices, enabling an organisation to, for example, remotely manage locations more effectively.

18:00 - Guests arrival, networking
18:20 - Doors close. Event starts. Intro
18:30 - Talk by Andrzej Marczewski + QnA
19:00 - Talk by Daniel Meusburger + QnA
19:30 - Talk by Vasilis Gkogkidis + QnA
20:00 - Talk by Jacque & Alex + QnA
20:30 - More networking + PAs iLab demo
21:00 - Lights off. Drinks at Phoenix pub

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