Past Meetup

How to use Google Analytics in your User Research

This Meetup is past

75 people went

Location image of event venue


Many people only scrape the surface when looking at Google Analytics.
When people deep dive it is all campaign/event-driven but Google Analytics captures so much more information.
What you will learn in this workshop is how to not only extract the information but what you can do with it and what conclusions you can draw from the data.

*Please bring a laptop with you if you'd like to join in.

The workshop will cover:
- Browser data and how to assess real estate usage for the most common browser sizes
- Demographics
- Behavioural Flows - What they tell you and what they don't
- Comparing time periods

Dominic has nearly twenty years’ experience in software development, working across all aspects of the process. Over the past ten years, he has focused on UX Design and Business Analysis. The easiest way to describe Dominic is that he is a born problem solver. He loves to break down problems into logical parts or extracting requirements and turning these into a seamless user experience. Dominic is happy to present his workshop from this years UX Homegrown.

Big thanks to Wellington ICT Graduate School and the Biz Dojo for hosting us.