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February Discussion: Farm to Fable with author Robert Grillo

  • 4 days ago · 7:00 PM
  • This location is shown only to members

We are incredibly happy to announce an amazing opportunity for our members.

For our February discussion event, we are partnering with Robert Grillo, director and founder of Free From Harm, and author of the recently released book Farm to Fable (full press release can be found here).  Robert will be joining us for our discussion so we may ask our questions and get feedback from him directly.


Why do the vast majority of us continue to consume animals when we could choose otherwise? What are the cultural forces that drive our food choices? These are the fundamental questions Farm to Fable seeks to answer in two ways: by asserting that our beliefs about eating animals remain largely unexamined and therefore unchallenged, and by demonstrating how the fictions of popular culture continually reinforce these beliefs and behaviors. Farm to Fable deconstructs these fictions for those who truly want to know not only where our food comes from, but also why we make the choices that we do. For seasoned animal advocates as well, this book will provide important insights.


Robert Grillo is an activist, author and speaker. He is the director of Free from Harm, which he founded in 2009 to expose animal agriculture’s impact on non human animals, vulnerable communities and the environment. As a marketing communications professional for over twenty years, Grillo has worked on large food industry accounts through which he acquired a behind-the-scenes perspective on food branding and marketing. Farm to Fable is his first book. He lives in Chicago. For more information, please visit:


While book is available from a number of online book sellers (Amazon, B&N, etc), you can also purchase it directly from Vegan Publishers at 25% of the retail price.  If you are able to, please support the book's publisher by purchasing it directly at their online store:

Farm to Fable available from Vegan Publishers


This will be a unique event in that we will be meeting at a private residence as opposed to our usual meeting location.  This has been done in order to allow Robert to meet with us in person for this discussion.  As a result, we will not be charging in advance for attendance.  We ask that all members please be respectful of their RSVP and make sure it is up-to-date leading up to the event so that all members that choose to can participate.  Please message Mauricio directly if you have additional questions.


For those of you new to the group, or looking for details on our bi-monthly book club, you can find our VCBC Guidelines under the Book Club section here.  Inside you will find all the info you need if you're looking to get involved!

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  • Kayla

    Great! We had a good discussion, but we got off topic of the book at times, and we might have been able to better make use of having the author right there than we did. Still really enjoyed it.

    1 · 3 days ago

    • Mauricio

      Thanks for the feedback Kayla. I agree we strayed a bit more than usual during this discussion. I'll keep this in mind for future events. And thanks for sharing the story of your transition to veganism. Hope you can join us next time as well!

      2 days ago

  • Rachel B.


    1 · 3 days ago

  • Mauricio

    Another note from Robert:

    "Forr those taking public trans., there is a Clark St. bus that stops at Clark and Olive. Walk to blocks west on Olive to my house, The closest L stop is Bryn Mawr on the Red Line. Walk 8 blocks west on Bryn Mawr to Hermitage. left on Hermitage, then immediately left on Olive"

    4 days ago

  • Mauricio

    FYI, a message from Robert regarding the parking situation:

    "I just wanted to point out that parking is available on Ravenswood. Please tell people no parking on Olive or Hermitage as they are permit only. Ravenswood is just west of my house by a few hundred feet"

    1 · 4 days ago

  • Mauricio

    Thank you everyone who has updated their RSVP. We're sorry to miss you, but accurate RSVPs are important and greatly help us with planning our events. We hope to see you at an event soon!

    4 days ago

  • Rich W.

    I'm not able to attend this discussion. But having recently found out about this group, I'll plan to attend future discussions.

    1 · 4 days ago

  • Bill

    Hey guys, I'm unexpectedly held up on a work trip out of town and can't make it back to Chicago in time.. sorry! I'm bummed I can't make this one!

    5 days ago

  • Marjorie

    Same. Work has taken over my life this week. More room on the couch! I hope to be able to join soon. Thx.

    5 days ago

  • Asha

    I am sorry I can no longer attend. I did update my rsvp and hope someone else can take my spot.

    5 days ago

  • Jenny

    I'll be stuck at work most likely, hopefully someone can have my spot :)

    5 days ago

  • Mauricio

    A quick update: I spoke with Robert and he has agreed to allow the RSVP cap to be raised to 30 members! Let me know if you have any questions. Otherwise, we're looking forward to meeting with you all on the 16th!

    February 6

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