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Marketing 101: Messaging Basics for Start-ups & Solopreneurs (free event)



There comes a point, fairly soon after getting a new business off the ground, when the focus shifts away from creation and toward marketing. You've built this amazing thing, now you have to tell the world about it! You want to make sure you're communicating clearly and convincingly about what your product is, how it works, and why folks should choose WonderApp™ over similar products.

For a lot of us, marketing seems like a necessary evil—it's not what we were thinking about when we started the venture, and frankly it seems like a whole new skill set demanding to be mastered. The good news is, you don't need to produce the next viral Superbowl tweet, you just need to define your brand, know your audience, and keep your social, web, and any print materials consistent.

Join us for this interactive session with communications specialist, Diana Griffith, the Director of Operations and Outreach for the Institute for Business Leadership in Society. Diana will explain key principles of marketing followed by a Q & A. You'll walk away with a better understanding of today's brand communication trends, tips, and nifty tools that will help you get your marketing plan rolling.



14th floor, Room Charles

Cambridge Innovation Center

1 Broadway, Cambridge, MA

Cambridge, MA 02142


T Stop: Kendall / MIT

Street parking is available on Broadway St., Third St., and Main St.



Please bring photo ID. Upon entering 1 Broadway you'll check in with security. Tell them you're visiting the 14th floor.

Once you depart the elevator you'll find glass doors that are locked. If one of us is not there waiting to open the door, call Nicole @ (617)[masked] and we'll come let you in.

We're meeting in the room labeled CharlesDoors open at 6:00pm to get a good seat, grab a snack, and mingle before the info session.

Join or login to comment.

  • Ayguen

    I wanted to thank many of you for your valuable comments and brainstorming! I appreciate it. I hope my specific questions have also helped some of you. I hope to see many of you again. In the meantime, feel free to check out our growing organization on cancer education: and/or our FB site for daily updates: - Cheers! Btw, I'm looking for web developer (Joomla) interns!

    July 31, 2013

  • Kshama

    Can someone remind me the name of the lady who started I want to promo her on FB & twitter and also mention her name. What a cool idea!

    1 · July 31, 2013

    • Rosa

      It's Jessica Bryant!

      2 · July 31, 2013

  • ellie

    Very informative.

    1 · July 29, 2013

  • Sonja de B.

    Last night was really nice. Thanks to Diane there was immediately a great vibe within the passionate group of woman! I would love to sit around the table with this group again for more brainstorms :-)
    Nicole, thank you so much for organizing.

    1 · July 25, 2013

  • Rosa

    Thanks for the event Nicole and Diana for the great presentation!

    2 · July 25, 2013

  • Suzanne S

    Diane Griffith, the presenter showed some marketing techniques and tools I hadn't used much. As she comes to marketing from a writing perspective, I see how writing and visuals work together.
    I thought Nicole did a great job of putting together this great event. Truly a win-win.

    1 · July 25, 2013

    • Nicole N.

      Totally agree that Diana did a great job! All I did was handle the logistics. =)

      July 25, 2013

  • Margaret J.

    a lot of fun. Engaging speaker.

    1 · July 25, 2013

  • Marta

    Nicole, I want to add a friend to this meetup. Is that possible?

    July 23, 2013

    • Nicole N.

      Hi Marta, I don't think you can add a friend to the group, but your friend can join herself. If you mean this event specifically, she should join the waiting list.

      July 24, 2013

  • Rosa

    Thanks for providing this! How long is the event?

    1 · July 20, 2013

    • Nicole N.

      Our pleasure, Rosa! We'll probably wrap up around 8:30-9ish.

      July 20, 2013

  • lynn s.

    Look forward to seeing you all! Lina

    1 · July 16, 2013

  • Margaret J.

    Very excited about the program

    2 · July 16, 2013

  • Suzanne S

    Cute and effective graphic for this event.

    1 · July 16, 2013

  • Jessica B.

    Looking forward

    2 · July 16, 2013

  • Vesna M.

    Hi, I took your fantastic HTML/CSS class last year. I am hoping that this workshop will be great as well.

    1 · July 16, 2013

    • Nicole N.

      It'll be nice to see you again, Vesna. =)

      July 16, 2013

  • allustria (Danielle D.

    Sign me up!!

    2 · July 14, 2013

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