Past Meetup

Vancouver Web Design Meetup Oct: Why Moodboards are Dead

This Meetup is past

73 people went

The Network Hub

422 Richards St · Vancouver, BC

How to find us

Come up stairs to the main meeting area.

Location image of event venue


Moodboards are dead. The use of style tiles to involve clients in the UI design process.

Interface moodboards, inspiration boards, style tiles—call them what you want, but if you'd like to avoid confusion and conflict with your web clients, then include them in your UI design process. We're often trained to impress our clients with the 'big reveal', but these often backfire. And unless clients can envision what their site "might" look like, showing them sitemaps and wireframes can result in blank stares. You don't have to show much, but with a couple of expressions of tone/style and how visual elements might play out in an actual interface, you can come to an agreement on a visual vocabulary and direction that validates their design brief as well as leave your clients with the satisfied feeling that they contributed to the design progress—whether they actually did or not. By investing a few hours up front, you can save yourself all kinds of time, energy and heartache later.

About the presenter Since co-founding Industrial Brand ( in 1997, Mark Busse ( has been successfully leading clients to their business objectives through brand communications and creative solutions. Busse is a certified professional graphic designer and recent past president of the BC Chapter of The Society of Graphic Designers of Canada and co-chair of Icograda Design Week 2010 in Vancouver. He's also the host of Likemind Vancouver (, Interesting Vancouver ( and Creative Mornings Vancouver (

Open Discussion

Lightning Topics

Attendees are invited to share their experience by giving a (up to 5 min) presentation on any topic of interest to the Web Design community. If you want to use a laptop to show a website or control panel please be sure you have the necessary cable to connect to an overhead projector.

For those who don't need to leave right away there's typically a more social discussion at a local pub afterward.

Join us at 7:00pm on the 3rd Wednesday of each month at The Network Hub for our meeting and featured presentations.