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Social Media Analytics Strategies

From: user 3.
Sent on: Thursday, October 9, 2008 9:53 AM
Organizations are using online communities for their customer service functions, making more informed purchasing decisions, product innovation and more. Register

By capturing and analyzing the community interactions (social analytics) organizations can make more informed business decisions.

Some of the benefits that social analytics can provide are:

* Track sentiment about the company and its products
* Identify advocates, enthusiasts, and influencers
* Spot product and service problems early
* Analyze market trends and competitive threats
* Identify strategic opportunities by mining new ideas across the workforce
* Spot product, service, people or knowledge gaps early

In this webinar we will examine the benefits of analytics for social media applications and how it is fundamentally altering the landscape for marketers, online community managers, social media strategist, HR professionals, PR professionals and executives at all levels.


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