“Taking your product to the market:
Marketing and monetization strategies, with Industry experts”
Don’t miss this ‘must attend’ event.
This is part of a series of ”Go to market” workshops we will held to cover the main areas you need to work on to start your company in the technology space.
Great speakers, great energy, great food, and the most important..great women founders!
- 10.00 - 12.00 Breakfast + Working Time + Morning discussion
Share your challenges, ask advise, give feedback, share your progress....it’s all about co-thriving!
12:00 - 2.30 Speaker lunch Session
“Taking your product to the market: Marketing and monetization strategies”
Guest speakers: Patricia Diaz Baker and Patrick Mork, Google Play
Patricia Diaz-Baker has fourteen years of hands-on experience in global ecommerce projects. Patricia designed and managed the business strategy and operations of several multi-million dollar global eCommerce sites and programs for Microsoft (www.microsoftstore.com), Symantec (www.symantecstore.com) and Electronic Arts (Origin.com). During her career, she has implemented B2B and B2C business models; with a focus on selling digital goods and services. She has led the strategy, funding and implementation of major WW technology and internationalization projects, specialized on ROI-based Customer Acquisition and Retention and opened and managed several WW Sales Call Centers to integrate assisted sales capabilities into eCommerce sites.
Today, Patricia provides consulting services in partnership with primary research firms. Patricia received her BA in Business Administration at the Catholic University in Chile and her MBA at USC in Los Angeles.
Patrick “Mad” Mork currently heads marketing for Google Play, Google's app store, where he leads brand strategy, customer acquisition, and is part of the executive team responsible for Play's strategy. A veteran in mobile, Patrick previously was the CMO of GetJar where we helped grow the company from 7 - 50 people, managed developer and consumer marketing, PR and content partnerships and led much of the company's lead generation programs for advertising sales. Prior to that he worked extensively in the mobile games industry as head of marketing in Europe for both glu mobile and I-play where he was responsible consumer / carrier marketing, PR and product marketing.
Patrick is passionate about the mobile start-up ecosystem and currently serves as board advisor to Onavo (backed by Sequoia) and mentor to Yetizen (the games startup accelerator). He speaks Spanish, English, French and Portuguese fluently, has lived in 11 countries and holds an MBA from Insead.
Considered a go-to expert in mobile, he has appeared regularly in the press including on CNBC, Pim Fox's "Taking Stock", CBS (local) and has spoken at many conferences including SXSW, CTIA, GDC, Casual Connect and the Mobile Marketing Association forums.
- 2.30 - 4:00 Co-working time
You will leave energized, empowered and full of new ideas..ready to shake the world.
Don’t miss it! (Check here feedback from our previous meetings...
Delicious breakfast and lunch will be served.
About our Sponsor:
Pillsbury law firm
Pillsbury is a full service law firm with a strong focus on startup companies. They represent companies throughout their lifecycle from formation to exit. For more information, please check: http://www.pillsburylaw.com