A compelling user experience is an essential hallmark of almost any great start-up. Yet creating a compelling user experience is all too often a daunting task for most entrepreneurs with limited resources. Low-fidelity prototyping is an often overlooked and under-utilized tool in helping entrepreneurs challenge their assumptions and making their ideas tangible.
In this hands-on workshop, Rachel and Mirjana will introduce you to a toolkit of low-fidelity mobile prototyping methods that will help you creating a compelling mobile UX for your product. You'll receive tactical, hands on instruction for how to storyboard concepts and screens, develop and hone your ideas through low-fidelity prototyping methods, and turn your ideas into on-device prototypes with speed and confidence.
[masked] Morning discussion + Brainstorming Session+ working time
Share your challenges, ask advise, give feedback, share your progress....it’s all about co-thriving!
12:00 - 1.30 Speaker lunch Session
Guest speaker Rachel Hinman and Mirjana Spasojevic
Rachel Hinman is a researcher, designer and a recognized thought leader in the mobile user experience field and author of The Mobile Frontier: "A Guide for Designing Mobile Experiences". Her current passion is exploring the intersection of wearable technology and fashion and creating technology platforms that enable fashion designers to be the developers of future wearable technology experiences.
Currently, Rachel is a freelance researcher, designer and strategist. With a background in UX consulting coupled with a wealth of experience in corporate research labs, Rachel is especially adept at helping companies bring engaging, new-to-the-world experiences to life.
Previously, Rachel was a Senior Research Scientist with Intel focused on wearable technology. Prior to Intel, she was a Senior Research Scientist at the Nokia Research Center, an Experience Design Director at Adaptive Path, and a Mobile Researcher and Strategist for Yahoo's mobile group.
Rachel writes and speaks frequently on the topic of mobile research and design and her perspectives on mobile user experience have been featured in Interactions Magazine, BusinessWeek and Wired.
Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago.
Mirjana Spasojevic is a senior mobile leader with a wealth of experience in developing innovative mobile products. Most recently, she co-founded and served as the Chief Product Officer of Kindoma, a startup focused on connecting geographically dispersed families and improving early childhood literacy. Kindoma's award winning products integrate mobile, web and video technologies into a platform that helps families read ebooks together over internet.
Previously, Mirjana served as a Director of Exploratory Research and Innovation at the Nokia Research Center, Silicon Valley and led research activities and technical teams at HP, Yahoo and Transarc. At Nokia Mirjana founded IDEA (Innovate Design Experience Animate), an entrepreneurial team of engineers, designers, and researchers, addressing all phases of the development cycle, from user research to the design, hardware-software prototyping, and delivery of final products. This team created family communication and connected reading products in collaboration with Sesame Workshop and Pearson Foundation.
Mirjana is a recognized expert in HCI and Ubicomp fields with over 50 publications. She has a PhD in Computer Science from Penn State University and has served as the General Chair of the HotMobile 2008 conference and the program co-chair of the Pervasive 2010 conference.
- 1.30 - 2:30 Co-working time
You will leave energized, empowered and full of new ideas..ready to shake the world.
Don’t miss it!
About our Sponsor:
Pillsbury is a full service law firm with a strong focus on startup companies. They represent companies throughout their lifecycle from formation to exit. For more information, please check: http://www.pillsburylaw.com
Ask us about the exclusive company formation package Pillsbury has made for our women founders!