Wordpress: Drive Traffic to your website & Copywriting for the web

WordPress Cambridge Meetup
WordPress Cambridge Meetup
Public group

The Bradfield Centre, Central Working Cambridge

184, Cambridge Science Park · Cambridge CB4 0GF

How to find us

Enter Science Park, turn right at roundabout. Opposite Hereaus Noblelight, by ThanxDX sign turn right. Bradfield Centre has plenty of parking.

Location image of event venue


Talks from two of our experienced group members, exploring complementary areas of website design and content.

Penni Stanton from Kabo Creative https://www.kabocreative.com/ will tell you how to drive traffic to your business website. With an estimated 140,000 new websites launched every day, you need a long term plan to drive consistent website traffic.

Penni will explain her top tips for driving consistent traffic, including:

- Contact forms & copy for lead generation
- Driving relevant traffic from your target audience
- On-site SEO fundamentals
- Being helpful on social media
- Blogging for your customers' pain points

Simon Bragg of Sibra https://sibra.co.uk will talk about copywriting for the web. Your visitors scan your text looking for answers to their questions. So you want a different writing style. The presentation will include:
1. Useful guides to writing for the web
2. Inverted pyramid style;
3. How to write in "assert-justify" style;
4. Appropriate sentence & paragraph length;
5. Typography;

This meeting is sponsored by Twin Dots (http://www.twindots.com/) the leading branding, design and development agency in Newmarket. Twin Dots has clients like Cambridge Marketing College, 450 GSM, Racing Welfare, and Devam the jewellers.

The usual format:

18:45: Roll up for a couple of beers in the foyer, & chat, mingle etc.

19:15 start: Everyone introduces themselves: 20 seconds max, mainly describing their involvement with WordPress.

2. Up to 3 * 3 minute pitches. Share discoveries, useful tips, requests for help with charitable projects.

3: WordPress News with our star reporter Ben Attenborough.

4. Presentation 1: Drive traffic to your website Penni Stanton
4.1 Presentation 2: Copywriting for websites: Simon Bragg

5. Clinic: Bring along a problem, and the audience will offer advice. If we can't, maybe we'll have a solution by next meeting.

Kinda aiming to finish the formal part by about 21:00, depending on everyone's enthusiasm to chat & discuss.

6. Beer & networking: We should leave by about 21:45 at the latest.