In this event we will have several exciting lectures on how to turn your site into a multilingual site, expanding your business to new niches and driving more traffic.
17:30 - 17:45: Gathering
17:45 - 18:20: The Challenge: Web Site Localization
Yaron Kaufman | Co-founder and CMO | OneHourTranslation.com
The ultimate objective of Internet-based businesses: INTERNATIONAL AUDIENCE. That’s because 72%of Internet users do not speak English. Wordpressers may see the localization process as mere translation of .PO strings, but that’s not the case. A professional translator needs context and direct communication with you. How to decide what to translate and to which languages? In-house translator or Outsourcing? How do you know that the final translation is of high-quality after the strings are integrated to the CMS? How to translate content dynamically (using API)?
18:25 - 18:45: From a Challenge to Results
Ofer Wald | Transposh | Transposh
Translating a website has always been a challenge, keeping content in synchronization between the different versions of the site, allowing speakers of different languages to communicate on the same level and adjusting the translation with accordance to the many small challenges posed by dynamic websites.What are the different approaches that you might use on your website? Should you use automatic translation and how? What is the SEO impact of translating your website?Ofer, Transposh's founder will try to answer those question and show you how you can quickly and efficiently make your WordPress site multilingual and have a long lasting traffic improvement.
19:00 - 19:05: Startups Exposed: SideLang
Neora ShemShaul | Founder | SideLang
SideLang (Alpha phase product) is a unique tool for multilingual websites [translated by human or machine], enabling elegant side-by-side display, sophisticated alignment of each pair of translations, and handy features for sharing the text and its translation, with other users and applications on the web. Some alpha demos are already tested on multilingual websites, and prove to have a strong impact.
19:10 - 19:40: Go Global with WordPress – Build and manage WordPress Multilingual Websites
Eyal Kaufman | CEO | OnTheGo Systems
We live in a global world. Many site owners are trying to make their site multilingual because they clearly understand how important it is for their business and the exposure of their site.However, building and managing a WordPress Multilingual Website is not an easy task at all.
How do we build and maintain a multilingual site that will show at all time, the updated content in every language? How do we manage the translations and the posts in every language?
Eyal Kaufman, the CEO of OnTheGo Systems the makers of WordPress multilingual plugin (WPML) will show how can we efficiently built and manage WordPress Multilingual websites.
Moshe Kaplan | CEO | dSero